What color is #490A60?

#490A60 is a dark, vivid purple. In RGB it is rgb(73, 10, 96), and in HSL hsl(284, 81%, 21%).

Is #490A60 accessible as text?

On white, #490A60 has a contrast ratio of 14.04:1 (passes WCAG AA for body text); on black it is 1.50:1 (fails). For text placed on #490A60, use white for the best readability.

What is the closest Tailwind color to #490A60?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #490A60?

#490A60 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #21610A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490A60 below.

Is #490A60 good for buttons?

#490A60 works well for buttons and highlights, but use white text on #490A60 — black text only reaches 1.50:1, below the 4.5:1 needed for normal-size labels.

Is #490A60 the same as CSS indigo?

No — #490A60 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490A60 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490A60

Not just a swatch — here's how #490A60 works with other colors. Named schemes with #490A60 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490A60 Anchor #141210 Accent #D89954 Secondary #2D2630 Surface #F3EDE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490A60 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2A0026

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Berry & Cream Lead · 5 colors

Lead #490A60 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #490A60 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490A60 Secondary #604D69 Support #9C9087 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #490A60 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 54/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490A60

For UI

For branding

For interior

For fashion

People also use #490A60 with

Phthalo Blue Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.0:1. Use

Subtle surface Use #E2BFEE for cards and hover fills. Tint 80

Avoid beside #610A5B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490A60 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490A60;
  --color-base-rgb: 73 10 96;
  --color-base-oklch: oklch(31.0% 0.141 314.3);
  --color-50: #FBF1FE;
  --color-100: #F3D9FC;
  --color-200: #E6B5F7;
  --color-300: #D083EC;
  --color-400: #B856DC;
  --color-500: #9C33C2;
  --color-600: #782E93;
  --color-700: #572768;
  --color-800: #3A1D44;
  --color-900: #24142A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#FBF1FE',
    100: '#F3D9FC',
    200: '#E6B5F7',
    300: '#D083EC',
    400: '#B856DC',
    500: '#9C33C2',
    600: '#782E93',
    700: '#572768',
    800: '#3A1D44',
    900: '#24142A',
  },
}

$base: #490A60;
$base-ink: #FFFFFF;
$base-50: #FBF1FE;
$base-100: #F3D9FC;
$base-200: #E6B5F7;
$base-300: #D083EC;
$base-400: #B856DC;
$base-500: #9C33C2;
$base-600: #782E93;
$base-700: #572768;
$base-800: #3A1D44;
$base-900: #24142A;
$base-hover: #3B084E;
$base-subtle: #D49DE8;

{
    "color": {
        "base": {
            "value": "#490A60",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F3D9FC",
                "type": "color"
            },
            "200": {
                "value": "#E6B5F7",
                "type": "color"
            },
            "300": {
                "value": "#D083EC",
                "type": "color"
            },
            "400": {
                "value": "#B856DC",
                "type": "color"
            },
            "500": {
                "value": "#9C33C2",
                "type": "color"
            },
            "600": {
                "value": "#782E93",
                "type": "color"
            },
            "700": {
                "value": "#572768",
                "type": "color"
            },
            "800": {
                "value": "#3A1D44",
                "type": "color"
            },
            "900": {
                "value": "#24142A",
                "type": "color"
            }
        }
    }
}