What color is #490A91?

#490A91 is a dark, vivid violet. In RGB it is rgb(73, 10, 145), and in HSL hsl(268, 87%, 30%).

Is #490A91 accessible as text?

On white, #490A91 has a contrast ratio of 12.10:1 (passes WCAG AA for body text); on black it is 1.74:1 (fails). For text placed on #490A91, use white for the best readability.

What is the closest Tailwind color to #490A91?

The nearest Tailwind CSS token is violet-900 (#4D179A).

What colors go well with #490A91?

#490A91 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #518F0A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490A91 below.

Is #490A91 good for buttons?

#490A91 works well for buttons and highlights, but use white text on #490A91 — black text only reaches 1.74:1, below the 4.5:1 needed for normal-size labels.

Is #490A91 the same as CSS indigo?

No — #490A91 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490A91 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490A91

Not just a swatch — here's how #490A91 works with other colors. Named schemes with #490A91 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490A91 Anchor #141210 Accent #DA9856 Secondary #292732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490A91 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #330049

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Berry & Cream Lead · 5 colors

Lead #490A91 Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490A91 Secondary #655B84 Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #490A91 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

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Color Lab

How #490A91 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 29/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 68/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 24/100

Low

Clean and current — no dusty, aged cast.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 72/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 55/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490A91

For UI

For branding

For interior

For fashion

People also use #490A91 with

Zaffre Dark Magenta Avocado Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.1:1. Use

Subtle surface Use #DAC5F2 for cards and hover fills. Tint 80

Avoid beside #740A8F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490A91 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490A91;
  --color-base-rgb: 73 10 145;
  --color-base-oklch: oklch(35.7% 0.188 295.0);
  --color-50: #F7F0FE;
  --color-100: #E9D8FD;
  --color-200: #D4B3FA;
  --color-300: #B47FF0;
  --color-400: #9451E1;
  --color-500: #752EC7;
  --color-600: #5D2B97;
  --color-700: #45246B;
  --color-800: #2F1C45;
  --color-900: #1E132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F7F0FE',
    100: '#E9D8FD',
    200: '#D4B3FA',
    300: '#B47FF0',
    400: '#9451E1',
    500: '#752EC7',
    600: '#5D2B97',
    700: '#45246B',
    800: '#2F1C45',
    900: '#1E132A',
  },
}

$base: #490A91;
$base-ink: #FFFFFF;
$base-50: #F7F0FE;
$base-100: #E9D8FD;
$base-200: #D4B3FA;
$base-300: #B47FF0;
$base-400: #9451E1;
$base-500: #752EC7;
$base-600: #5D2B97;
$base-700: #45246B;
$base-800: #2F1C45;
$base-900: #1E132A;
$base-hover: #3A0872;
$base-subtle: #C7A6ED;

{
    "color": {
        "base": {
            "value": "#490A91",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E9D8FD",
                "type": "color"
            },
            "200": {
                "value": "#D4B3FA",
                "type": "color"
            },
            "300": {
                "value": "#B47FF0",
                "type": "color"
            },
            "400": {
                "value": "#9451E1",
                "type": "color"
            },
            "500": {
                "value": "#752EC7",
                "type": "color"
            },
            "600": {
                "value": "#5D2B97",
                "type": "color"
            },
            "700": {
                "value": "#45246B",
                "type": "color"
            },
            "800": {
                "value": "#2F1C45",
                "type": "color"
            },
            "900": {
                "value": "#1E132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #490A91

Color Lab

Pairs with #490A91

UI roles & guardrails

In real applications

Scales

Every model

Export