What color is #490B68?

#490B68 is a dark, vivid purple. In RGB it is rgb(73, 11, 104), and in HSL hsl(280, 81%, 23%).

Is #490B68 accessible as text?

On white, #490B68 has a contrast ratio of 13.72:1 (passes WCAG AA for body text); on black it is 1.53:1 (fails). For text placed on #490B68, use white for the best readability.

What is the closest Tailwind color to #490B68?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #490B68?

#490B68 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2B6A0B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490B68 below.

Is #490B68 good for buttons?

#490B68 works well for buttons and highlights, but use white text on #490B68 — black text only reaches 1.53:1, below the 4.5:1 needed for normal-size labels.

Is #490B68 the same as CSS indigo?

No — #490B68 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490B68 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490B68

Not just a swatch — here's how #490B68 works with other colors. Named schemes with #490B68 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490B68 Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490B68 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2B002C

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #490B68 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #490B68 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490B68 Secondary #604F6D Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490B68 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 70/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 57/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 46/100

Moderate

Workable accent with care around contrast.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490B68

For UI

For branding

For interior

For fashion

People also use #490B68 with

Phthalo Blue Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.7:1. Use

Subtle surface Use #DFC1EF for cards and hover fills. Tint 80

Avoid beside #6A0B6A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490B68 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490B68;
  --color-base-rgb: 73 11 104;
  --color-base-oklch: oklch(31.8% 0.147 310.2);
  --color-50: #FAF1FE;
  --color-100: #F0D9FC;
  --color-200: #E1B5F7;
  --color-300: #C983EC;
  --color-400: #AF56DC;
  --color-500: #9233C2;
  --color-600: #722E93;
  --color-700: #522768;
  --color-800: #371D44;
  --color-900: #22142A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#FAF1FE',
    100: '#F0D9FC',
    200: '#E1B5F7',
    300: '#C983EC',
    400: '#AF56DC',
    500: '#9233C2',
    600: '#722E93',
    700: '#522768',
    800: '#371D44',
    900: '#22142A',
  },
}

$base: #490B68;
$base-ink: #FFFFFF;
$base-50: #FAF1FE;
$base-100: #F0D9FC;
$base-200: #E1B5F7;
$base-300: #C983EC;
$base-400: #AF56DC;
$base-500: #9233C2;
$base-600: #722E93;
$base-700: #522768;
$base-800: #371D44;
$base-900: #22142A;
$base-hover: #3C0955;
$base-subtle: #D0A0E8;

{
    "color": {
        "base": {
            "value": "#490B68",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F0D9FC",
                "type": "color"
            },
            "200": {
                "value": "#E1B5F7",
                "type": "color"
            },
            "300": {
                "value": "#C983EC",
                "type": "color"
            },
            "400": {
                "value": "#AF56DC",
                "type": "color"
            },
            "500": {
                "value": "#9233C2",
                "type": "color"
            },
            "600": {
                "value": "#722E93",
                "type": "color"
            },
            "700": {
                "value": "#522768",
                "type": "color"
            },
            "800": {
                "value": "#371D44",
                "type": "color"
            },
            "900": {
                "value": "#22142A",
                "type": "color"
            }
        }
    }
}