What color is #490C14?

#490C14 is a very dark, vivid red. In RGB it is rgb(73, 12, 20), and in HSL hsl(352, 72%, 17%).

Is #490C14 accessible as text?

On white, #490C14 has a contrast ratio of 15.60:1 (passes WCAG AA for body text); on black it is 1.35:1 (fails). For text placed on #490C14, use white for the best readability.

What is the closest Tailwind color to #490C14?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #490C14?

#490C14 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0C4B42. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490C14 below.

Is #490C14 good for buttons?

#490C14 works well for buttons and highlights, but use white text on #490C14 — black text only reaches 1.35:1, below the 4.5:1 needed for normal-size labels.

Is #490C14 the same as CSS maroon?

No — #490C14 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#490C14 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490C14

Not just a swatch — here's how #490C14 works with other colors. Named schemes with #490C14 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #490C14 Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #490C14 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #490C14 Surface #E4CDA8 Secondary #B27959 Accent #99966D Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #490C14 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490C14 Secondary #5A4444 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490C14 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 72/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 28/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490C14

For UI

For branding

For interior

For fashion

People also use #490C14 with

Tyrian Purple Bistre Brunswick Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.6:1. Use

Subtle surface Use #EBBFC5 for cards and hover fills. Tint 80

Avoid beside #4B190C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490C14 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490C14;
  --color-base-rgb: 73 12 20;
  --color-base-oklch: oklch(27.0% 0.090 18.8);
  --color-50: #FDF1F3;
  --color-100: #FADBDF;
  --color-200: #F3B9C1;
  --color-300: #E68996;
  --color-400: #D55D6D;
  --color-500: #BA3B4C;
  --color-600: #8E3440;
  --color-700: #642A32;
  --color-800: #421F24;
  --color-900: #281517;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FDF1F3',
    100: '#FADBDF',
    200: '#F3B9C1',
    300: '#E68996',
    400: '#D55D6D',
    500: '#BA3B4C',
    600: '#8E3440',
    700: '#642A32',
    800: '#421F24',
    900: '#281517',
  },
}

$base: #490C14;
$base-ink: #FFFFFF;
$base-50: #FDF1F3;
$base-100: #FADBDF;
$base-200: #F3B9C1;
$base-300: #E68996;
$base-400: #D55D6D;
$base-500: #BA3B4C;
$base-600: #8E3440;
$base-700: #642A32;
$base-800: #421F24;
$base-900: #281517;
$base-hover: #3C0A10;
$base-subtle: #E29DA6;

{
    "color": {
        "base": {
            "value": "#490C14",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F3",
                "type": "color"
            },
            "100": {
                "value": "#FADBDF",
                "type": "color"
            },
            "200": {
                "value": "#F3B9C1",
                "type": "color"
            },
            "300": {
                "value": "#E68996",
                "type": "color"
            },
            "400": {
                "value": "#D55D6D",
                "type": "color"
            },
            "500": {
                "value": "#BA3B4C",
                "type": "color"
            },
            "600": {
                "value": "#8E3440",
                "type": "color"
            },
            "700": {
                "value": "#642A32",
                "type": "color"
            },
            "800": {
                "value": "#421F24",
                "type": "color"
            },
            "900": {
                "value": "#281517",
                "type": "color"
            }
        }
    }
}

Palettes built on #490C14

Color Lab

Pairs with #490C14

UI roles & guardrails

In real applications

Scales

Every model

Export