What color is #490D07?

#490D07 is a very dark, vivid reddish brown. In RGB it is rgb(73, 13, 7), and in HSL hsl(5, 83%, 16%).

Is #490D07 accessible as text?

On white, #490D07 has a contrast ratio of 15.63:1 (passes WCAG AA for body text); on black it is 1.34:1 (fails). For text placed on #490D07, use white for the best readability.

What is the closest Tailwind color to #490D07?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #490D07?

#490D07 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #07454B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490D07 below.

Is #490D07 good for buttons?

#490D07 works well for buttons and highlights, but use white text on #490D07 — black text only reaches 1.34:1, below the 4.5:1 needed for normal-size labels.

Is #490D07 the same as CSS maroon?

No — #490D07 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#490D07 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490D07

Not just a swatch — here's how #490D07 works with other colors. Named schemes with #490D07 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #490D07 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #490D07 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #490D07 Surface #E3CEA8 Secondary #B17957 Accent #98976D Anchor #3E2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #490D07 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490D07 Secondary #5A4440 Support #9B9186 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490D07 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 97/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 28/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490D07

For UI

For branding

For interior

For fashion

People also use #490D07 with

Tyrian Purple Espresso Bottle Green Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.6:1. Use

Subtle surface Use #EEBFBB for cards and hover fills. Tint 80

Avoid beside #4B2307 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490D07 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490D07;
  --color-base-rgb: 73 13 7;
  --color-base-oklch: oklch(26.9% 0.091 30.1);
  --color-50: #FEF2F0;
  --color-100: #FDDCD9;
  --color-200: #F8BAB4;
  --color-300: #ED8B82;
  --color-400: #DE6054;
  --color-500: #C33E31;
  --color-600: #95362D;
  --color-700: #692B26;
  --color-800: #44201C;
  --color-900: #2A1513;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF2F0',
    100: '#FDDCD9',
    200: '#F8BAB4',
    300: '#ED8B82',
    400: '#DE6054',
    500: '#C33E31',
    600: '#95362D',
    700: '#692B26',
    800: '#44201C',
    900: '#2A1513',
  },
}

$base: #490D07;
$base-ink: #FFFFFF;
$base-50: #FEF2F0;
$base-100: #FDDCD9;
$base-200: #F8BAB4;
$base-300: #ED8B82;
$base-400: #DE6054;
$base-500: #C33E31;
$base-600: #95362D;
$base-700: #692B26;
$base-800: #44201C;
$base-900: #2A1513;
$base-hover: #3C0A06;
$base-subtle: #E79D96;

{
    "color": {
        "base": {
            "value": "#490D07",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDCD9",
                "type": "color"
            },
            "200": {
                "value": "#F8BAB4",
                "type": "color"
            },
            "300": {
                "value": "#ED8B82",
                "type": "color"
            },
            "400": {
                "value": "#DE6054",
                "type": "color"
            },
            "500": {
                "value": "#C33E31",
                "type": "color"
            },
            "600": {
                "value": "#95362D",
                "type": "color"
            },
            "700": {
                "value": "#692B26",
                "type": "color"
            },
            "800": {
                "value": "#44201C",
                "type": "color"
            },
            "900": {
                "value": "#2A1513",
                "type": "color"
            }
        }
    }
}