Nearest named color: Oxblood
#490E2B
#490E2B
Nearest named
Oxblood
Family
Pink
Lightness
27.9%
Chroma
0.093
Hue angle
355.0°
Temperature
Warm
Contrast on white
15.21:1 · AAA
Contrast on black
1.22:1 · Fail
Web-safe
#330033
CSS oklch()
28% 0.09 355

#490E2B is a deep, warm red. On the Color Lab it reads quietly premium. It reproduces cleanly in print.

Palettes built on #490E2B

Not just a swatch — here's how #490E2B works with other colors. Named schemes with #490E2B in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Berry & Cream Lead · 5 colors

Oxblood sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

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Color Lab

How #490E2B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 71/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 23/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 53/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 75/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 31/100
Low
Workable accent with care around contrast.
Surface fit 39/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490E2B

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 15.2:1. Use
Subtle surface Use #E9C0D4 for cards and hover fills. Tint 80
Avoid beside #490E17 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490E2B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #490E2B;
  --color-base-rgb: 73 14 43;
  --color-base-oklch: oklch(27.9% 0.093 355.0);
  --color-50: #FDF2F7;
  --color-100: #F9DCEA;
  --color-200: #F2BBD5;
  --color-300: #E38CB6;
  --color-400: #D16197;
  --color-500: #B63F78;
  --color-600: #8B375F;
  --color-700: #632C46;
  --color-800: #412030;
  --color-900: #28151E;
  --color-on-base: #FFFFFF;
}