What color is #490E64?

#490E64 is a dark, vivid purple. In RGB it is rgb(73, 14, 100), and in HSL hsl(281, 75%, 22%).

Is #490E64 accessible as text?

On white, #490E64 has a contrast ratio of 13.72:1 (passes WCAG AA for body text); on black it is 1.53:1 (fails). For text placed on #490E64, use white for the best readability.

What is the closest Tailwind color to #490E64?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #490E64?

#490E64 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29620E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490E64 below.

Is #490E64 good for buttons?

#490E64 works well for buttons and highlights, but use white text on #490E64 — black text only reaches 1.53:1, below the 4.5:1 needed for normal-size labels.

Is #490E64 the same as CSS indigo?

No — #490E64 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490E64 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490E64

Not just a swatch — here's how #490E64 works with other colors. Named schemes with #490E64 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490E64 Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490E64 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2B002A

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #490E64 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #490E64 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490E64 Secondary #604F6B Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490E64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 71/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 54/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 46/100

Moderate

Workable accent with care around contrast.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490E64

For UI

For branding

For interior

For fashion

People also use #490E64 with

Midnight Blue Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.7:1. Use

Subtle surface Use #DFC2ED for cards and hover fills. Tint 80

Avoid beside #620E61 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490E64 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490E64;
  --color-base-rgb: 73 14 100;
  --color-base-oklch: oklch(31.7% 0.141 311.9);
  --color-50: #FAF1FE;
  --color-100: #F1DAFB;
  --color-200: #E1B8F5;
  --color-300: #C987E8;
  --color-400: #B05BD7;
  --color-500: #9338BC;
  --color-600: #723290;
  --color-700: #532966;
  --color-800: #371E42;
  --color-900: #221429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#FAF1FE',
    100: '#F1DAFB',
    200: '#E1B8F5',
    300: '#C987E8',
    400: '#B05BD7',
    500: '#9338BC',
    600: '#723290',
    700: '#532966',
    800: '#371E42',
    900: '#221429',
  },
}

$base: #490E64;
$base-ink: #FFFFFF;
$base-50: #FAF1FE;
$base-100: #F1DAFB;
$base-200: #E1B8F5;
$base-300: #C987E8;
$base-400: #B05BD7;
$base-500: #9338BC;
$base-600: #723290;
$base-700: #532966;
$base-800: #371E42;
$base-900: #221429;
$base-hover: #390B4F;
$base-subtle: #D0A1E5;

{
    "color": {
        "base": {
            "value": "#490E64",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F1DAFB",
                "type": "color"
            },
            "200": {
                "value": "#E1B8F5",
                "type": "color"
            },
            "300": {
                "value": "#C987E8",
                "type": "color"
            },
            "400": {
                "value": "#B05BD7",
                "type": "color"
            },
            "500": {
                "value": "#9338BC",
                "type": "color"
            },
            "600": {
                "value": "#723290",
                "type": "color"
            },
            "700": {
                "value": "#532966",
                "type": "color"
            },
            "800": {
                "value": "#371E42",
                "type": "color"
            },
            "900": {
                "value": "#221429",
                "type": "color"
            }
        }
    }
}