What color is #490E84?

#490E84 is a dark, vivid violet. In RGB it is rgb(73, 14, 132), and in HSL hsl(270, 81%, 29%).

Is #490E84 accessible as text?

On white, #490E84 has a contrast ratio of 12.51:1 (passes WCAG AA for body text); on black it is 1.68:1 (fails). For text placed on #490E84, use white for the best readability.

What is the closest Tailwind color to #490E84?

The nearest Tailwind CSS token is purple-900 (#59168B).

What colors go well with #490E84?

#490E84 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4A860E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490E84 below.

Is #490E84 good for buttons?

#490E84 works well for buttons and highlights, but use white text on #490E84 — black text only reaches 1.68:1, below the 4.5:1 needed for normal-size labels.

Is #490E84 the same as CSS indigo?

No — #490E84 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490E84 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490E84

Not just a swatch — here's how #490E84 works with other colors. Named schemes with #490E84 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490E84 Anchor #141210 Accent #DA9856 Secondary #2A2732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490E84 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #310040

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #490E84 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #490E84 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490E84 Secondary #64587D Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #490E84 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 67/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 54/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490E84

For UI

For branding

For interior

For fashion

People also use #490E84 with

Zaffre Mardi Gras Avocado Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.5:1. Use

Subtle surface Use #DBC6F0 for cards and hover fills. Tint 80

Avoid beside #720E86 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490E84 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490E84;
  --color-base-rgb: 73 14 132;
  --color-base-oklch: oklch(34.6% 0.173 298.8);
  --color-50: #F7F1FE;
  --color-100: #EBD9FC;
  --color-200: #D6B5F7;
  --color-300: #B883EC;
  --color-400: #9956DC;
  --color-500: #7A33C2;
  --color-600: #612E93;
  --color-700: #472768;
  --color-800: #301D44;
  --color-900: #1F142A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F7F1FE',
    100: '#EBD9FC',
    200: '#D6B5F7',
    300: '#B883EC',
    400: '#9956DC',
    500: '#7A33C2',
    600: '#612E93',
    700: '#472768',
    800: '#301D44',
    900: '#1F142A',
  },
}

$base: #490E84;
$base-ink: #FFFFFF;
$base-50: #F7F1FE;
$base-100: #EBD9FC;
$base-200: #D6B5F7;
$base-300: #B883EC;
$base-400: #9956DC;
$base-500: #7A33C2;
$base-600: #612E93;
$base-700: #472768;
$base-800: #301D44;
$base-900: #1F142A;
$base-hover: #3B0B6B;
$base-subtle: #C9A7EA;

{
    "color": {
        "base": {
            "value": "#490E84",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F1FE",
                "type": "color"
            },
            "100": {
                "value": "#EBD9FC",
                "type": "color"
            },
            "200": {
                "value": "#D6B5F7",
                "type": "color"
            },
            "300": {
                "value": "#B883EC",
                "type": "color"
            },
            "400": {
                "value": "#9956DC",
                "type": "color"
            },
            "500": {
                "value": "#7A33C2",
                "type": "color"
            },
            "600": {
                "value": "#612E93",
                "type": "color"
            },
            "700": {
                "value": "#472768",
                "type": "color"
            },
            "800": {
                "value": "#301D44",
                "type": "color"
            },
            "900": {
                "value": "#1F142A",
                "type": "color"
            }
        }
    }
}

Palettes built on #490E84

Color Lab

Pairs with #490E84

UI roles & guardrails

In real applications

Scales

Every model

Export