#49101D is a deep, warm red. On the Color Lab it reads quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #49101D works with other colors. Named schemes with #49101D in its natural role, and a note on why the supporting colors balance it.
This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.
How #49101D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #49101D at work across the surfaces designers actually ship.
:root {
--color-base: #49101D;
--color-base-rgb: 73 16 29;
--color-base-oklch: oklch(27.7% 0.086 11.5);
--color-50: #FDF2F4;
--color-100: #F8DDE3;
--color-200: #F0BCC8;
--color-300: #E18EA2;
--color-400: #CE647D;
--color-500: #B3425C;
--color-600: #89394C;
--color-700: #612E3A;
--color-800: #402128;
--color-900: #27161A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
oxblood: {
50: '#FDF2F4',
100: '#F8DDE3',
200: '#F0BCC8',
300: '#E18EA2',
400: '#CE647D',
500: '#B3425C',
600: '#89394C',
700: '#612E3A',
800: '#402128',
900: '#27161A',
},
}
$base: #49101D; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F8DDE3; $base-200: #F0BCC8; $base-300: #E18EA2; $base-400: #CE647D; $base-500: #B3425C; $base-600: #89394C; $base-700: #612E3A; $base-800: #402128; $base-900: #27161A; $base-hover: #390C17; $base-subtle: #DEA1AF;
{
"color": {
"base": {
"value": "#49101D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F8DDE3",
"type": "color"
},
"200": {
"value": "#F0BCC8",
"type": "color"
},
"300": {
"value": "#E18EA2",
"type": "color"
},
"400": {
"value": "#CE647D",
"type": "color"
},
"500": {
"value": "#B3425C",
"type": "color"
},
"600": {
"value": "#89394C",
"type": "color"
},
"700": {
"value": "#612E3A",
"type": "color"
},
"800": {
"value": "#402128",
"type": "color"
},
"900": {
"value": "#27161A",
"type": "color"
}
}
}
}