Nearest named color: Indigo
#49286B
#49286B
Nearest named
Indigo
Family
Purple
Lightness
35.5%
Chroma
0.114
Hue angle
303.9°
Temperature
Neutral-leaning
Contrast on white
11.67:1 · AAA
Contrast on black
1.59:1 · Fail
Web-safe
#333366
CSS oklch()
35% 0.11 304

#49286B is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #49286B

Not just a swatch — here's how #49286B works with other colors. Named schemes with #49286B in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #49286B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 70/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 44/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #49286B

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.7:1. Use
Subtle surface Use #DBCFE7 for cards and hover fills. Tint 80
Avoid beside #61286C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #49286B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #49286B;
  --color-base-rgb: 73 40 107;
  --color-base-oklch: oklch(35.5% 0.114 303.9);
  --color-50: #F7F3FB;
  --color-100: #EBE1F5;
  --color-200: #D6C4E9;
  --color-300: #B89AD5;
  --color-400: #9973BF;
  --color-500: #7A52A3;
  --color-600: #61447E;
  --color-700: #47355A;
  --color-800: #30253C;
  --color-900: #1F1825;
  --color-on-base: #FFFFFF;
}