#49286B is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #49286B works with other colors. Named schemes with #49286B in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #49286B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #49286B at work across the surfaces designers actually ship.
:root {
--color-base: #49286B;
--color-base-rgb: 73 40 107;
--color-base-oklch: oklch(35.5% 0.114 303.9);
--color-50: #F7F3FB;
--color-100: #EBE1F5;
--color-200: #D6C4E9;
--color-300: #B89AD5;
--color-400: #9973BF;
--color-500: #7A52A3;
--color-600: #61447E;
--color-700: #47355A;
--color-800: #30253C;
--color-900: #1F1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F7F3FB',
100: '#EBE1F5',
200: '#D6C4E9',
300: '#B89AD5',
400: '#9973BF',
500: '#7A52A3',
600: '#61447E',
700: '#47355A',
800: '#30253C',
900: '#1F1825',
},
}
$base: #49286B; $base-ink: #FFFFFF; $base-50: #F7F3FB; $base-100: #EBE1F5; $base-200: #D6C4E9; $base-300: #B89AD5; $base-400: #9973BF; $base-500: #7A52A3; $base-600: #61447E; $base-700: #47355A; $base-800: #30253C; $base-900: #1F1825; $base-hover: #3B2056; $base-subtle: #C9B6DC;
{
"color": {
"base": {
"value": "#49286B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FB",
"type": "color"
},
"100": {
"value": "#EBE1F5",
"type": "color"
},
"200": {
"value": "#D6C4E9",
"type": "color"
},
"300": {
"value": "#B89AD5",
"type": "color"
},
"400": {
"value": "#9973BF",
"type": "color"
},
"500": {
"value": "#7A52A3",
"type": "color"
},
"600": {
"value": "#61447E",
"type": "color"
},
"700": {
"value": "#47355A",
"type": "color"
},
"800": {
"value": "#30253C",
"type": "color"
},
"900": {
"value": "#1F1825",
"type": "color"
}
}
}
}