#49375B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #49375B works with other colors. Named schemes with #49375B in its natural role, and a note on why the supporting colors balance it.
Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eggplant sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Eggplant carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.
Eggplant sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #49375B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #49375B at work across the surfaces designers actually ship.
:root {
--color-base: #49375B;
--color-base-rgb: 73 55 91;
--color-base-oklch: oklch(37.2% 0.064 306.5);
--color-50: #F7F5F9;
--color-100: #EBE5F0;
--color-200: #D6CCE0;
--color-300: #B8A7C8;
--color-400: #9984AE;
--color-500: #7A6490;
--color-600: #615170;
--color-700: #473D51;
--color-800: #302A36;
--color-900: #1F1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eggplant: {
50: '#F7F5F9',
100: '#EBE5F0',
200: '#D6CCE0',
300: '#B8A7C8',
400: '#9984AE',
500: '#7A6490',
600: '#615170',
700: '#473D51',
800: '#302A36',
900: '#1F1B22',
},
}
$base: #49375B; $base-ink: #FFFFFF; $base-50: #F7F5F9; $base-100: #EBE5F0; $base-200: #D6CCE0; $base-300: #B8A7C8; $base-400: #9984AE; $base-500: #7A6490; $base-600: #615170; $base-700: #473D51; $base-800: #302A36; $base-900: #1F1B22; $base-hover: #3B2C4A; $base-subtle: #C9BED3;
{
"color": {
"base": {
"value": "#49375B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5F9",
"type": "color"
},
"100": {
"value": "#EBE5F0",
"type": "color"
},
"200": {
"value": "#D6CCE0",
"type": "color"
},
"300": {
"value": "#B8A7C8",
"type": "color"
},
"400": {
"value": "#9984AE",
"type": "color"
},
"500": {
"value": "#7A6490",
"type": "color"
},
"600": {
"value": "#615170",
"type": "color"
},
"700": {
"value": "#473D51",
"type": "color"
},
"800": {
"value": "#302A36",
"type": "color"
},
"900": {
"value": "#1F1B22",
"type": "color"
}
}
}
}