#49385F is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #49385F works with other colors. Named schemes with #49385F in its natural role, and a note on why the supporting colors balance it.
Eggplant opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Eggplant keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eggplant carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.
How #49385F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #49385F at work across the surfaces designers actually ship.
:root {
--color-base: #49385F;
--color-base-rgb: 73 56 95;
--color-base-oklch: oklch(37.7% 0.068 303.4);
--color-50: #F7F5FA;
--color-100: #EAE5F0;
--color-200: #D5CCE1;
--color-300: #B5A7C8;
--color-400: #9683AF;
--color-500: #776491;
--color-600: #5F5171;
--color-700: #463D52;
--color-800: #302A37;
--color-900: #1E1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eggplant: {
50: '#F7F5FA',
100: '#EAE5F0',
200: '#D5CCE1',
300: '#B5A7C8',
400: '#9683AF',
500: '#776491',
600: '#5F5171',
700: '#463D52',
800: '#302A37',
900: '#1E1B22',
},
}
$base: #49385F; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EAE5F0; $base-200: #D5CCE1; $base-300: #B5A7C8; $base-400: #9683AF; $base-500: #776491; $base-600: #5F5171; $base-700: #463D52; $base-800: #302A37; $base-900: #1E1B22; $base-hover: #3B2D4D; $base-subtle: #C8BFD4;
{
"color": {
"base": {
"value": "#49385F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EAE5F0",
"type": "color"
},
"200": {
"value": "#D5CCE1",
"type": "color"
},
"300": {
"value": "#B5A7C8",
"type": "color"
},
"400": {
"value": "#9683AF",
"type": "color"
},
"500": {
"value": "#776491",
"type": "color"
},
"600": {
"value": "#5F5171",
"type": "color"
},
"700": {
"value": "#463D52",
"type": "color"
},
"800": {
"value": "#302A37",
"type": "color"
},
"900": {
"value": "#1E1B22",
"type": "color"
}
}
}
}