Nearest named color: Cerulean
#493ABC
#493ABC
Nearest named
Cerulean
Family
Blue
Lightness
45.1%
Chroma
0.194
Hue angle
280.4°
Temperature
Cool
Contrast on white
8.03:1 · AAA
Contrast on black
2.31:1 · Fail
Web-safe
#3333CC
CSS oklch()
45% 0.19 280

#493ABC is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #493ABC

Not just a swatch — here's how #493ABC works with other colors. Named schemes with #493ABC in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Cerulean is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cerulean.

Berry & Cream Lead · 5 colors

Cerulean sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cerulean is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerulean carrying the quiet middle.

Coastal Morning Lead · 5 colors

Cerulean opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Cerulean glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #493ABC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 18/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 59/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 25/100
Low
Clean and current — no dusty, aged cast.
Luxury 56/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 75/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 80/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 11/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 71/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #493ABC

For UI
For branding
For interior
For fashion
People also use #493ABC with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.0:1. Use
Subtle surface Use #DDDAEF for cards and hover fills. Tint 80
Avoid beside #743ABB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #493ABC at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #493ABC;
  --color-base-rgb: 73 58 188;
  --color-base-oklch: oklch(45.1% 0.194 280.4);
  --color-50: #F4F3FC;
  --color-100: #E2DFF6;
  --color-200: #C6C1EC;
  --color-300: #9D95DA;
  --color-400: #776DC5;
  --color-500: #574CA9;
  --color-600: #484082;
  --color-700: #37325D;
  --color-800: #27243D;
  --color-900: #191726;
  --color-on-base: #FFFFFF;
}