#49476D is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #49476D works with other colors. Named schemes with #49476D in its natural role, and a note on why the supporting colors balance it.
Eggplant opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Eggplant keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eggplant anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.
How #49476D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #49476D at work across the surfaces designers actually ship.
:root {
--color-base: #49476D;
--color-base-rgb: 73 71 109;
--color-base-oklch: oklch(41.7% 0.063 285.7);
--color-50: #F6F6F9;
--color-100: #E7E6EF;
--color-200: #CFCEDF;
--color-300: #ABAAC5;
--color-400: #8988AA;
--color-500: #6A688D;
--color-600: #55546E;
--color-700: #403F50;
--color-800: #2C2B35;
--color-900: #1C1C21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eggplant: {
50: '#F6F6F9',
100: '#E7E6EF',
200: '#CFCEDF',
300: '#ABAAC5',
400: '#8988AA',
500: '#6A688D',
600: '#55546E',
700: '#403F50',
800: '#2C2B35',
900: '#1C1C21',
},
}
$base: #49476D; $base-ink: #FFFFFF; $base-50: #F6F6F9; $base-100: #E7E6EF; $base-200: #CFCEDF; $base-300: #ABAAC5; $base-400: #8988AA; $base-500: #6A688D; $base-600: #55546E; $base-700: #403F50; $base-800: #2C2B35; $base-900: #1C1C21; $base-hover: #3A3856; $base-subtle: #C6C5D5;
{
"color": {
"base": {
"value": "#49476D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F6F9",
"type": "color"
},
"100": {
"value": "#E7E6EF",
"type": "color"
},
"200": {
"value": "#CFCEDF",
"type": "color"
},
"300": {
"value": "#ABAAC5",
"type": "color"
},
"400": {
"value": "#8988AA",
"type": "color"
},
"500": {
"value": "#6A688D",
"type": "color"
},
"600": {
"value": "#55546E",
"type": "color"
},
"700": {
"value": "#403F50",
"type": "color"
},
"800": {
"value": "#2C2B35",
"type": "color"
},
"900": {
"value": "#1C1C21",
"type": "color"
}
}
}
}