What color is #494DDF?

#494DDF is a medium, vivid blue-violet. In RGB it is rgb(73, 77, 223), and in HSL hsl(238, 70%, 58%).

Is #494DDF accessible as text?

On white, #494DDF has a contrast ratio of 6.16:1 (passes WCAG AA for body text); on black it is 3.41:1 (fails). For text placed on #494DDF, use white for the best readability.

What is the closest Tailwind color to #494DDF?

The nearest Tailwind CSS token is indigo-600 (#4F39F6).

What colors go well with #494DDF?

#494DDF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DFDA49. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #494DDF below.

Is #494DDF good for buttons?

#494DDF works well for buttons and highlights, but use white text on #494DDF — black text only reaches 3.41:1, below the 4.5:1 needed for normal-size labels.

Is #494DDF the same as CSS royalblue?

No — #494DDF is not the CSS named color royalblue, but royalblue (#4169E1) is the closest CSS named color.

#494DDF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #494DDF

Not just a swatch — here's how #494DDF works with other colors. Named schemes with #494DDF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #494DDF Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #6A79FD

Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.

Coastal Morning Lead · 5 colors

Lead #494DDF Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #494DDF Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #494DDF Secondary #818DBE Support #9D9088 Ink #18140F

Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #494DDF Secondary #E86A72 Accent #F6924F Anchor #573B58 Surface #F7E7D7

Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #494DDF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 14/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 19/100

Very low

Clean and current — no dusty, aged cast.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 84/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 65/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #494DDF

For UI

For branding

For interior

For fashion

People also use #494DDF with

Picton Blue Dark Orchid Citrine Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.2:1. Use

Subtle surface Use #DFE0F4 for cards and hover fills. Tint 80

Avoid beside #7649DF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #494DDF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #494DDF;
  --color-base-rgb: 73 77 223;
  --color-base-oklch: oklch(51.2% 0.217 274.5);
  --color-50: #F1F2FD;
  --color-100: #DBDDFA;
  --color-200: #BABCF3;
  --color-300: #8A8DE5;
  --color-400: #5F63D3;
  --color-500: #3D41B8;
  --color-600: #35388C;
  --color-700: #2B2D64;
  --color-800: #202141;
  --color-900: #151628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  iris: {
    50: '#F1F2FD',
    100: '#DBDDFA',
    200: '#BABCF3',
    300: '#8A8DE5',
    400: '#5F63D3',
    500: '#3D41B8',
    600: '#35388C',
    700: '#2B2D64',
    800: '#202141',
    900: '#151628',
  },
}

$base: #494DDF;
$base-ink: #FFFFFF;
$base-50: #F1F2FD;
$base-100: #DBDDFA;
$base-200: #BABCF3;
$base-300: #8A8DE5;
$base-400: #5F63D3;
$base-500: #3D41B8;
$base-600: #35388C;
$base-700: #2B2D64;
$base-800: #202141;
$base-900: #151628;
$base-hover: #2329C9;
$base-subtle: #CECFF0;

{
    "color": {
        "base": {
            "value": "#494DDF",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F2FD",
                "type": "color"
            },
            "100": {
                "value": "#DBDDFA",
                "type": "color"
            },
            "200": {
                "value": "#BABCF3",
                "type": "color"
            },
            "300": {
                "value": "#8A8DE5",
                "type": "color"
            },
            "400": {
                "value": "#5F63D3",
                "type": "color"
            },
            "500": {
                "value": "#3D41B8",
                "type": "color"
            },
            "600": {
                "value": "#35388C",
                "type": "color"
            },
            "700": {
                "value": "#2B2D64",
                "type": "color"
            },
            "800": {
                "value": "#202141",
                "type": "color"
            },
            "900": {
                "value": "#151628",
                "type": "color"
            }
        }
    }
}

Palettes built on #494DDF

Color Lab

Pairs with #494DDF

UI roles & guardrails

In real applications

Scales

Every model

Export