#4965BF is a mid-toned, cool violet. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #4965BF works with other colors. Named schemes with #4965BF in its natural role, and a note on why the supporting colors balance it.
Tanzanite opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Tanzanite is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Tanzanite.
Tanzanite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tanzanite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tanzanite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tanzanite carrying the quiet middle.
How #4965BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4965BF at work across the surfaces designers actually ship.
:root {
--color-base: #4965BF;
--color-base-rgb: 73 101 191;
--color-base-oklch: oklch(53.2% 0.144 268.2);
--color-50: #F3F5FB;
--color-100: #E0E5F5;
--color-200: #C3CCEA;
--color-300: #99A7D7;
--color-400: #7184C1;
--color-500: #5064A5;
--color-600: #43517F;
--color-700: #343D5B;
--color-800: #252A3C;
--color-900: #181B25;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tanzanite: {
50: '#F3F5FB',
100: '#E0E5F5',
200: '#C3CCEA',
300: '#99A7D7',
400: '#7184C1',
500: '#5064A5',
600: '#43517F',
700: '#343D5B',
800: '#252A3C',
900: '#181B25',
},
}
$base: #4965BF; $base-ink: #FFFFFF; $base-50: #F3F5FB; $base-100: #E0E5F5; $base-200: #C3CCEA; $base-300: #99A7D7; $base-400: #7184C1; $base-500: #5064A5; $base-600: #43517F; $base-700: #343D5B; $base-800: #252A3C; $base-900: #181B25; $base-hover: #374F9D; $base-subtle: #CDD3E8;
{
"color": {
"base": {
"value": "#4965BF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F5FB",
"type": "color"
},
"100": {
"value": "#E0E5F5",
"type": "color"
},
"200": {
"value": "#C3CCEA",
"type": "color"
},
"300": {
"value": "#99A7D7",
"type": "color"
},
"400": {
"value": "#7184C1",
"type": "color"
},
"500": {
"value": "#5064A5",
"type": "color"
},
"600": {
"value": "#43517F",
"type": "color"
},
"700": {
"value": "#343D5B",
"type": "color"
},
"800": {
"value": "#252A3C",
"type": "color"
},
"900": {
"value": "#181B25",
"type": "color"
}
}
}
}