Nearest named color: Lapis Lazuli
#49669C
#49669C
Nearest named
Lapis Lazuli
Family
Blue
Lightness
51.2%
Chroma
0.093
Hue angle
262.1°
Temperature
Cool
Contrast on white
5.73:1 · AA
Contrast on black
3.24:1 · AA Large
Web-safe
#336699
CSS oklch()
51% 0.09 262

#49669C is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #49669C

Not just a swatch — here's how #49669C works with other colors. Named schemes with #49669C in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lapis Lazuli opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Lapis Lazuli is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Lapis Lazuli.

Vintage Leather Lead · 5 colors

Lapis Lazuli plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lapis Lazuli sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Lapis Lazuli is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lapis Lazuli carrying the quiet middle.

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Color Lab

How #49669C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 27/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 58/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 55/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 25/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 91/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 82/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #49669C

For UI
For branding
For interior
For fashion
People also use #49669C with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.7:1. Use
Subtle surface Use #DCE1EA for cards and hover fills. Tint 80
Avoid beside #494B9C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #49669C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #49669C;
  --color-base-rgb: 73 102 156;
  --color-base-oklch: oklch(51.2% 0.093 262.1);
  --color-50: #F4F6FA;
  --color-100: #E3E8F2;
  --color-200: #C8D2E5;
  --color-300: #A0B1CF;
  --color-400: #7B90B7;
  --color-500: #5B719A;
  --color-600: #4A5A77;
  --color-700: #394356;
  --color-800: #282E39;
  --color-900: #1A1D23;
  --color-on-base: #FFFFFF;
}