#4969BC is a mid-toned, cool violet. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #4969BC works with other colors. Named schemes with #4969BC in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Very Peri.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #4969BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4969BC at work across the surfaces designers actually ship.
:root {
--color-base: #4969BC;
--color-base-rgb: 73 105 188;
--color-base-oklch: oklch(53.8% 0.135 266.1);
--color-50: #F3F6FB;
--color-100: #E1E6F5;
--color-200: #C4CEE9;
--color-300: #9AABD5;
--color-400: #7388BF;
--color-500: #5269A3;
--color-600: #44547E;
--color-700: #353F5A;
--color-800: #252C3C;
--color-900: #181C25;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F3F6FB',
100: '#E1E6F5',
200: '#C4CEE9',
300: '#9AABD5',
400: '#7388BF',
500: '#5269A3',
600: '#44547E',
700: '#353F5A',
800: '#252C3C',
900: '#181C25',
},
}
$base: #4969BC; $base-ink: #FFFFFF; $base-50: #F3F6FB; $base-100: #E1E6F5; $base-200: #C4CEE9; $base-300: #9AABD5; $base-400: #7388BF; $base-500: #5269A3; $base-600: #44547E; $base-700: #353F5A; $base-800: #252C3C; $base-900: #181C25; $base-hover: #385398; $base-subtle: #CCD4E7;
{
"color": {
"base": {
"value": "#4969BC",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F6FB",
"type": "color"
},
"100": {
"value": "#E1E6F5",
"type": "color"
},
"200": {
"value": "#C4CEE9",
"type": "color"
},
"300": {
"value": "#9AABD5",
"type": "color"
},
"400": {
"value": "#7388BF",
"type": "color"
},
"500": {
"value": "#5269A3",
"type": "color"
},
"600": {
"value": "#44547E",
"type": "color"
},
"700": {
"value": "#353F5A",
"type": "color"
},
"800": {
"value": "#252C3C",
"type": "color"
},
"900": {
"value": "#181C25",
"type": "color"
}
}
}
}