Nearest named color: Tyrian Purple
#4A183C
#4A183C
Nearest named
Tyrian Purple
Family
Pink
Lightness
30.2%
Chroma
0.090
Hue angle
340.1°
Temperature
Warm
Contrast on white
14.12:1 · AAA
Contrast on black
1.32:1 · Fail
Web-safe
#330033
CSS oklch()
30% 0.09 340

#4A183C is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #4A183C

Not just a swatch — here's how #4A183C works with other colors. Named schemes with #4A183C in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Tyrian Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Tyrian Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #4A183C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 69/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 8/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 54/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 73/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 35/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 37/100
Low
Workable accent with care around contrast.
Surface fit 38/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4A183C

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.1:1. Use
Subtle surface Use #E5C7DC for cards and hover fills. Tint 80
Avoid beside #49182B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4A183C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4A183C;
  --color-base-rgb: 74 24 60;
  --color-base-oklch: oklch(30.2% 0.090 340.1);
  --color-50: #FCF3F9;
  --color-100: #F6E0EF;
  --color-200: #EBC1DF;
  --color-300: #D997C6;
  --color-400: #C36FAB;
  --color-500: #A74E8E;
  --color-600: #81416F;
  --color-700: #5C3350;
  --color-800: #3D2436;
  --color-900: #261822;
  --color-on-base: #FFFFFF;
}