Nearest named color: Charcoal
#4A404F
#4A404F
Nearest named
Charcoal
Family
Gray
Lightness
38.7%
Chroma
0.028
Hue angle
314.5°
Temperature
Neutral-leaning
Contrast on white
9.82:1 · AAA
Contrast on black
1.89:1 · Fail
Web-safe
#333366
CSS oklch()
39% 0.03 314

#4A404F is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #4A404F

Not just a swatch — here's how #4A404F works with other colors. Named schemes with #4A404F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Charcoal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Charcoal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Charcoal sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.

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Color Lab

How #4A404F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 40/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 58/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 40/100
Low
A faint retro warmth without tipping into sepia.
Luxury 61/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 11/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 42/100
Moderate
Workable accent with care around contrast.
Surface fit 51/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 97/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4A404F

For UI
For branding
For interior
For fashion
People also use #4A404F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.8:1. Use
Subtle surface Use #DBD8DD for cards and hover fills. Tint 80
Avoid beside #4F404F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4A404F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4A404F;
  --color-base-rgb: 74 64 79;
  --color-base-oklch: oklch(38.7% 0.028 314.5);
  --color-50: #F8F7F8;
  --color-100: #EBE8ED;
  --color-200: #D8D2DA;
  --color-300: #BAB1BE;
  --color-400: #9C91A1;
  --color-500: #7D7283;
  --color-600: #635B67;
  --color-700: #49434B;
  --color-800: #312E33;
  --color-900: #1F1D20;
  --color-on-base: #FFFFFF;
}