#4A4E72 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #4A4E72 works with other colors. Named schemes with #4A4E72 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #4A4E72 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4A4E72 at work across the surfaces designers actually ship.
:root {
--color-base: #4A4E72;
--color-base-rgb: 74 78 114;
--color-base-oklch: oklch(43.6% 0.060 278.7);
--color-50: #F6F6F9;
--color-100: #E6E7EF;
--color-200: #CECFDF;
--color-300: #AAADC5;
--color-400: #888BAA;
--color-500: #686C8D;
--color-600: #54566E;
--color-700: #3F4150;
--color-800: #2B2C35;
--color-900: #1C1C21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F6F6F9',
100: '#E6E7EF',
200: '#CECFDF',
300: '#AAADC5',
400: '#888BAA',
500: '#686C8D',
600: '#54566E',
700: '#3F4150',
800: '#2B2C35',
900: '#1C1C21',
},
}
$base: #4A4E72; $base-ink: #FFFFFF; $base-50: #F6F6F9; $base-100: #E6E7EF; $base-200: #CECFDF; $base-300: #AAADC5; $base-400: #888BAA; $base-500: #686C8D; $base-600: #54566E; $base-700: #3F4150; $base-800: #2B2C35; $base-900: #1C1C21; $base-hover: #3C3F5B; $base-subtle: #C7C9D6;
{
"color": {
"base": {
"value": "#4A4E72",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F6F9",
"type": "color"
},
"100": {
"value": "#E6E7EF",
"type": "color"
},
"200": {
"value": "#CECFDF",
"type": "color"
},
"300": {
"value": "#AAADC5",
"type": "color"
},
"400": {
"value": "#888BAA",
"type": "color"
},
"500": {
"value": "#686C8D",
"type": "color"
},
"600": {
"value": "#54566E",
"type": "color"
},
"700": {
"value": "#3F4150",
"type": "color"
},
"800": {
"value": "#2B2C35",
"type": "color"
},
"900": {
"value": "#1C1C21",
"type": "color"
}
}
}
}