Nearest named color: Deep Purple
#4B024A
#4B024A
Nearest named
Deep Purple
Family
Purple
Lightness
29.1%
Chroma
0.130
Hue angle
329.0°
Temperature
Warm
Contrast on white
14.93:1 · AAA
Contrast on black
1.24:1 · Fail
Web-safe
#330033
CSS oklch()
29% 0.13 329

#4B024A is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #4B024A

Not just a swatch — here's how #4B024A works with other colors. Named schemes with #4B024A in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #4B024A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 72/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 3/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 39/100
Low
A faint retro warmth without tipping into sepia.
Luxury 74/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 50/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 37/100
Low
Workable accent with care around contrast.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4B024A

For UI
For branding
For interior
For fashion
People also use #4B024A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.9:1. Use
Subtle surface Use #F1B6F0 for cards and hover fills. Tint 80
Avoid beside #4B0231 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4B024A at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4B024A;
  --color-base-rgb: 75 2 74;
  --color-base-oklch: oklch(29.1% 0.130 329.0);
  --color-50: #FEF0FE;
  --color-100: #FDD8FD;
  --color-200: #FCB1FA;
  --color-300: #F57AF3;
  --color-400: #E84AE5;
  --color-500: #CE27CB;
  --color-600: #9C269A;
  --color-700: #6E216C;
  --color-800: #471A47;
  --color-900: #2B122B;
  --color-on-base: #FFFFFF;
}