Nearest named color: Iris
#4D50EA
#4D50EA
Nearest named
Iris
Family
Blue
Lightness
52.9%
Chroma
0.226
Hue angle
274.6°
Temperature
Cool
Contrast on white
5.75:1 · AA
Contrast on black
3.23:1 · AA Large
Web-safe
#6666FF
CSS oklch()
53% 0.23 275

#4D50EA is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #4D50EA

Not just a swatch — here's how #4D50EA works with other colors. Named schemes with #4D50EA in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.

Coastal Morning Lead · 5 colors

Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #4D50EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 14/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 17/100
Very low
Clean and current — no dusty, aged cast.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 87/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 74/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 64/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #4D50EA

For UI
For branding
For interior
For fashion
People also use #4D50EA with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.8:1. Use
Subtle surface Use #E0E0F6 for cards and hover fills. Tint 80
Avoid beside #7F4DEA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4D50EA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4D50EA;
  --color-base-rgb: 77 80 234;
  --color-base-oklch: oklch(52.9% 0.226 274.6);
  --color-50: #F1F1FE;
  --color-100: #DADAFC;
  --color-200: #B6B7F6;
  --color-300: #8586EB;
  --color-400: #585ADA;
  --color-500: #3537C0;
  --color-600: #303192;
  --color-700: #282967;
  --color-800: #1D1E43;
  --color-900: #141429;
  --color-on-base: #FFFFFF;
}