Nearest named color: Deep Purple
#4E003F
#4E003F
Nearest named
Deep Purple
Family
Pink
Lightness
28.7%
Chroma
0.126
Hue angle
338.5°
Temperature
Warm
Contrast on white
15.05:1 · AAA
Contrast on black
1.23:1 · Fail
Web-safe
#660033
CSS oklch()
29% 0.13 339

#4E003F is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #4E003F

Not just a swatch — here's how #4E003F works with other colors. Named schemes with #4E003F in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #4E003F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 72/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 7/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 42/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 75/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 49/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 36/100
Low
Workable accent with care around contrast.
Surface fit 28/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4E003F

For UI
For branding
For interior
For fashion
People also use #4E003F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 15.0:1. Use
Subtle surface Use #F3B4E6 for cards and hover fills. Tint 80
Avoid beside #4D0024 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4E003F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4E003F;
  --color-base-rgb: 78 0 63;
  --color-base-oklch: oklch(28.7% 0.126 338.5);
  --color-50: #FEF0FC;
  --color-100: #FDD8F6;
  --color-200: #FCB1ED;
  --color-300: #F877DE;
  --color-400: #EC46CB;
  --color-500: #D222AF;
  --color-600: #9F2386;
  --color-700: #701F60;
  --color-800: #48183F;
  --color-900: #2C1127;
  --color-on-base: #FFFFFF;
}