What color is #4E0739?

#4E0739 is a very dark, vivid magenta. In RGB it is rgb(78, 7, 57), and in HSL hsl(318, 84%, 17%).

Is #4E0739 accessible as text?

On white, #4E0739 has a contrast ratio of 14.86:1 (passes WCAG AA for body text); on black it is 1.41:1 (fails). For text placed on #4E0739, use white for the best readability.

What is the closest Tailwind color to #4E0739?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #4E0739?

#4E0739 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #07501D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #4E0739 below.

Is #4E0739 good for buttons?

#4E0739 works well for buttons and highlights, but use white text on #4E0739 — black text only reaches 1.41:1, below the 4.5:1 needed for normal-size labels.

Is #4E0739 the same as CSS indigo?

No — #4E0739 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#4E0739 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #4E0739

Not just a swatch — here's how #4E0739 works with other colors. Named schemes with #4E0739 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #4E0739 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #4E0739 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #4E0739 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #27000D

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #4E0739 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #4E0739 Secondary #604755 Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #4E0739 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 36/100

Low

Workable accent with care around contrast.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4E0739

For UI

For branding

For interior

For fashion

People also use #4E0739 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.9:1. Use

Subtle surface Use #EEBBDF for cards and hover fills. Tint 80

Avoid beside #500722 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4E0739 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #4E0739;
  --color-base-rgb: 78 7 57;
  --color-base-oklch: oklch(29.0% 0.114 343.7);
  --color-50: #FEF0FA;
  --color-100: #FDD8F2;
  --color-200: #F8B4E4;
  --color-300: #EE81CD;
  --color-400: #DF53B5;
  --color-500: #C43098;
  --color-600: #952D76;
  --color-700: #692555;
  --color-800: #451C39;
  --color-900: #2A1323;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0FA',
    100: '#FDD8F2',
    200: '#F8B4E4',
    300: '#EE81CD',
    400: '#DF53B5',
    500: '#C43098',
    600: '#952D76',
    700: '#692555',
    800: '#451C39',
    900: '#2A1323',
  },
}

$base: #4E0739;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F2;
$base-200: #F8B4E4;
$base-300: #EE81CD;
$base-400: #DF53B5;
$base-500: #C43098;
$base-600: #952D76;
$base-700: #692555;
$base-800: #451C39;
$base-900: #2A1323;
$base-hover: #40062E;
$base-subtle: #E897D0;

{
    "color": {
        "base": {
            "value": "#4E0739",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F2",
                "type": "color"
            },
            "200": {
                "value": "#F8B4E4",
                "type": "color"
            },
            "300": {
                "value": "#EE81CD",
                "type": "color"
            },
            "400": {
                "value": "#DF53B5",
                "type": "color"
            },
            "500": {
                "value": "#C43098",
                "type": "color"
            },
            "600": {
                "value": "#952D76",
                "type": "color"
            },
            "700": {
                "value": "#692555",
                "type": "color"
            },
            "800": {
                "value": "#451C39",
                "type": "color"
            },
            "900": {
                "value": "#2A1323",
                "type": "color"
            }
        }
    }
}