What color is #4E0940?

#4E0940 is a very dark, vivid magenta. In RGB it is rgb(78, 9, 64), and in HSL hsl(312, 79%, 17%).

Is #4E0940 accessible as text?

On white, #4E0940 has a contrast ratio of 14.61:1 (passes WCAG AA for body text); on black it is 1.44:1 (fails). For text placed on #4E0940, use white for the best readability.

What is the closest Tailwind color to #4E0940?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #4E0940?

#4E0940 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #094E17. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #4E0940 below.

Is #4E0940 good for buttons?

#4E0940 works well for buttons and highlights, but use white text on #4E0940 — black text only reaches 1.44:1, below the 4.5:1 needed for normal-size labels.

Is #4E0940 the same as CSS indigo?

No — #4E0940 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#4E0940 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #4E0940

Not just a swatch — here's how #4E0940 works with other colors. Named schemes with #4E0940 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #4E0940 Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #4E0940 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #4E0940 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #280011

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #4E0940 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #4E0940 Secondary #604959 Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #4E0940 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 30/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4E0940

For UI

For branding

For interior

For fashion

People also use #4E0940 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.6:1. Use

Subtle surface Use #EDBDE3 for cards and hover fills. Tint 80

Avoid beside #4E0929 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4E0940 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #4E0940;
  --color-base-rgb: 78 9 64;
  --color-base-oklch: oklch(29.5% 0.117 338.2);
  --color-50: #FEF1FB;
  --color-100: #FCDAF5;
  --color-200: #F6B6E9;
  --color-300: #EB85D6;
  --color-400: #DA58C0;
  --color-500: #C035A4;
  --color-600: #92307E;
  --color-700: #67285B;
  --color-800: #431D3C;
  --color-900: #291425;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1FB',
    100: '#FCDAF5',
    200: '#F6B6E9',
    300: '#EB85D6',
    400: '#DA58C0',
    500: '#C035A4',
    600: '#92307E',
    700: '#67285B',
    800: '#431D3C',
    900: '#291425',
  },
}

$base: #4E0940;
$base-ink: #FFFFFF;
$base-50: #FEF1FB;
$base-100: #FCDAF5;
$base-200: #F6B6E9;
$base-300: #EB85D6;
$base-400: #DA58C0;
$base-500: #C035A4;
$base-600: #92307E;
$base-700: #67285B;
$base-800: #431D3C;
$base-900: #291425;
$base-hover: #3E0733;
$base-subtle: #E699D6;

{
    "color": {
        "base": {
            "value": "#4E0940",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FB",
                "type": "color"
            },
            "100": {
                "value": "#FCDAF5",
                "type": "color"
            },
            "200": {
                "value": "#F6B6E9",
                "type": "color"
            },
            "300": {
                "value": "#EB85D6",
                "type": "color"
            },
            "400": {
                "value": "#DA58C0",
                "type": "color"
            },
            "500": {
                "value": "#C035A4",
                "type": "color"
            },
            "600": {
                "value": "#92307E",
                "type": "color"
            },
            "700": {
                "value": "#67285B",
                "type": "color"
            },
            "800": {
                "value": "#431D3C",
                "type": "color"
            },
            "900": {
                "value": "#291425",
                "type": "color"
            }
        }
    }
}