#4E2673 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #4E2673 works with other colors. Named schemes with #4E2673 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #4E2673 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4E2673 at work across the surfaces designers actually ship.
:root {
--color-base: #4E2673;
--color-base-rgb: 78 38 115;
--color-base-oklch: oklch(36.4% 0.128 304.7);
--color-50: #F7F3FC;
--color-100: #EBE0F5;
--color-200: #D7C2EB;
--color-300: #B997D8;
--color-400: #9A70C2;
--color-500: #7C4EA6;
--color-600: #624280;
--color-700: #48335C;
--color-800: #31243C;
--color-900: #1F1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F7F3FC',
100: '#EBE0F5',
200: '#D7C2EB',
300: '#B997D8',
400: '#9A70C2',
500: '#7C4EA6',
600: '#624280',
700: '#48335C',
800: '#31243C',
900: '#1F1825',
},
}
$base: #4E2673; $base-ink: #FFFFFF; $base-50: #F7F3FC; $base-100: #EBE0F5; $base-200: #D7C2EB; $base-300: #B997D8; $base-400: #9A70C2; $base-500: #7C4EA6; $base-600: #624280; $base-700: #48335C; $base-800: #31243C; $base-900: #1F1825; $base-hover: #3E1F5C; $base-subtle: #CAB5DE;
{
"color": {
"base": {
"value": "#4E2673",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FC",
"type": "color"
},
"100": {
"value": "#EBE0F5",
"type": "color"
},
"200": {
"value": "#D7C2EB",
"type": "color"
},
"300": {
"value": "#B997D8",
"type": "color"
},
"400": {
"value": "#9A70C2",
"type": "color"
},
"500": {
"value": "#7C4EA6",
"type": "color"
},
"600": {
"value": "#624280",
"type": "color"
},
"700": {
"value": "#48335C",
"type": "color"
},
"800": {
"value": "#31243C",
"type": "color"
},
"900": {
"value": "#1F1825",
"type": "color"
}
}
}
}