Nearest named color: Dark Slate Blue
#4E2C73
#4E2C73
Nearest named
Dark Slate Blue
Family
Purple
Lightness
37.3%
Chroma
0.119
Hue angle
303.2°
Temperature
Cool
Contrast on white
10.87:1 · AAA
Contrast on black
1.71:1 · Fail
Web-safe
#663366
CSS oklch()
37% 0.12 303

#4E2C73 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #4E2C73

Not just a swatch — here's how #4E2C73 works with other colors. Named schemes with #4E2C73 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Dark Slate Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Dark Slate Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Dark Slate Blue.

Coastal Morning Lead · 5 colors

Dark Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Dark Slate Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Dark Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Slate Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #4E2C73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 46/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 64/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4E2C73

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.9:1. Use
Subtle surface Use #DBD0E7 for cards and hover fills. Tint 80
Avoid beside #662B73 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4E2C73 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4E2C73;
  --color-base-rgb: 78 44 115;
  --color-base-oklch: oklch(37.3% 0.119 303.2);
  --color-50: #F7F4FB;
  --color-100: #EAE1F4;
  --color-200: #D6C4E8;
  --color-300: #B79BD5;
  --color-400: #9874BE;
  --color-500: #7953A2;
  --color-600: #60457D;
  --color-700: #47355A;
  --color-800: #30263B;
  --color-900: #1E1925;
  --color-on-base: #FFFFFF;
}