#4E4674 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #4E4674 works with other colors. Named schemes with #4E4674 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #4E4674 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4E4674 at work across the surfaces designers actually ship.
:root {
--color-base: #4E4674;
--color-base-rgb: 78 70 116;
--color-base-oklch: oklch(42.3% 0.075 290.8);
--color-50: #F6F5F9;
--color-100: #E7E5F0;
--color-200: #CFCCE0;
--color-300: #ADA7C8;
--color-400: #8B84AE;
--color-500: #6C6490;
--color-600: #575170;
--color-700: #413D51;
--color-800: #2C2A36;
--color-900: #1C1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F6F5F9',
100: '#E7E5F0',
200: '#CFCCE0',
300: '#ADA7C8',
400: '#8B84AE',
500: '#6C6490',
600: '#575170',
700: '#413D51',
800: '#2C2A36',
900: '#1C1B22',
},
}
$base: #4E4674; $base-ink: #FFFFFF; $base-50: #F6F5F9; $base-100: #E7E5F0; $base-200: #CFCCE0; $base-300: #ADA7C8; $base-400: #8B84AE; $base-500: #6C6490; $base-600: #575170; $base-700: #413D51; $base-800: #2C2A36; $base-900: #1C1B22; $base-hover: #3D375C; $base-subtle: #C8C5D7;
{
"color": {
"base": {
"value": "#4E4674",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5F9",
"type": "color"
},
"100": {
"value": "#E7E5F0",
"type": "color"
},
"200": {
"value": "#CFCCE0",
"type": "color"
},
"300": {
"value": "#ADA7C8",
"type": "color"
},
"400": {
"value": "#8B84AE",
"type": "color"
},
"500": {
"value": "#6C6490",
"type": "color"
},
"600": {
"value": "#575170",
"type": "color"
},
"700": {
"value": "#413D51",
"type": "color"
},
"800": {
"value": "#2C2A36",
"type": "color"
},
"900": {
"value": "#1C1B22",
"type": "color"
}
}
}
}