#4E4B77 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #4E4B77 works with other colors. Named schemes with #4E4B77 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #4E4B77 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4E4B77 at work across the surfaces designers actually ship.
:root {
--color-base: #4E4B77;
--color-base-rgb: 78 75 119;
--color-base-oklch: oklch(43.5% 0.072 286.1);
--color-50: #F6F5F9;
--color-100: #E6E6F0;
--color-200: #CECDE0;
--color-300: #ABA9C6;
--color-400: #8886AC;
--color-500: #69668F;
--color-600: #54536F;
--color-700: #3F3E51;
--color-800: #2C2B36;
--color-900: #1C1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F6F5F9',
100: '#E6E6F0',
200: '#CECDE0',
300: '#ABA9C6',
400: '#8886AC',
500: '#69668F',
600: '#54536F',
700: '#3F3E51',
800: '#2C2B36',
900: '#1C1B22',
},
}
$base: #4E4B77; $base-ink: #FFFFFF; $base-50: #F6F5F9; $base-100: #E6E6F0; $base-200: #CECDE0; $base-300: #ABA9C6; $base-400: #8886AC; $base-500: #69668F; $base-600: #54536F; $base-700: #3F3E51; $base-800: #2C2B36; $base-900: #1C1B22; $base-hover: #3E3C5F; $base-subtle: #C8C7D8;
{
"color": {
"base": {
"value": "#4E4B77",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5F9",
"type": "color"
},
"100": {
"value": "#E6E6F0",
"type": "color"
},
"200": {
"value": "#CECDE0",
"type": "color"
},
"300": {
"value": "#ABA9C6",
"type": "color"
},
"400": {
"value": "#8886AC",
"type": "color"
},
"500": {
"value": "#69668F",
"type": "color"
},
"600": {
"value": "#54536F",
"type": "color"
},
"700": {
"value": "#3F3E51",
"type": "color"
},
"800": {
"value": "#2C2B36",
"type": "color"
},
"900": {
"value": "#1C1B22",
"type": "color"
}
}
}
}