#4E4E74 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #4E4E74 works with other colors. Named schemes with #4E4E74 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #4E4E74 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #4E4E74 at work across the surfaces designers actually ship.
:root {
--color-base: #4E4E74;
--color-base-rgb: 78 78 116;
--color-base-oklch: oklch(44.0% 0.062 283.6);
--color-50: #F6F6F9;
--color-100: #E6E6EF;
--color-200: #CECEDE;
--color-300: #ABABC5;
--color-400: #8888AA;
--color-500: #69698C;
--color-600: #54546D;
--color-700: #3F3F4F;
--color-800: #2C2C35;
--color-900: #1C1C21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F6F6F9',
100: '#E6E6EF',
200: '#CECEDE',
300: '#ABABC5',
400: '#8888AA',
500: '#69698C',
600: '#54546D',
700: '#3F3F4F',
800: '#2C2C35',
900: '#1C1C21',
},
}
$base: #4E4E74; $base-ink: #FFFFFF; $base-50: #F6F6F9; $base-100: #E6E6EF; $base-200: #CECEDE; $base-300: #ABABC5; $base-400: #8888AA; $base-500: #69698C; $base-600: #54546D; $base-700: #3F3F4F; $base-800: #2C2C35; $base-900: #1C1C21; $base-hover: #3E3E5D; $base-subtle: #C8C8D7;
{
"color": {
"base": {
"value": "#4E4E74",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F6F9",
"type": "color"
},
"100": {
"value": "#E6E6EF",
"type": "color"
},
"200": {
"value": "#CECEDE",
"type": "color"
},
"300": {
"value": "#ABABC5",
"type": "color"
},
"400": {
"value": "#8888AA",
"type": "color"
},
"500": {
"value": "#69698C",
"type": "color"
},
"600": {
"value": "#54546D",
"type": "color"
},
"700": {
"value": "#3F3F4F",
"type": "color"
},
"800": {
"value": "#2C2C35",
"type": "color"
},
"900": {
"value": "#1C1C21",
"type": "color"
}
}
}
}