#5010BF is a deep, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #5010BF works with other colors. Named schemes with #5010BF in its natural role, and a note on why the supporting colors balance it.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #5010BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #5010BF at work across the surfaces designers actually ship.
:root {
--color-base: #5010BF;
--color-base-rgb: 80 16 191;
--color-base-oklch: oklch(41.8% 0.230 287.2);
--color-50: #F5F0FE;
--color-100: #E6D8FD;
--color-200: #CDB4F9;
--color-300: #A981EE;
--color-400: #8653DF;
--color-500: #6630C5;
--color-600: #532C96;
--color-700: #3E256A;
--color-800: #2B1C45;
--color-900: #1C132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F5F0FE',
100: '#E6D8FD',
200: '#CDB4F9',
300: '#A981EE',
400: '#8653DF',
500: '#6630C5',
600: '#532C96',
700: '#3E256A',
800: '#2B1C45',
900: '#1C132A',
},
}
$base: #5010BF; $base-ink: #FFFFFF; $base-50: #F5F0FE; $base-100: #E6D8FD; $base-200: #CDB4F9; $base-300: #A981EE; $base-400: #8653DF; $base-500: #6630C5; $base-600: #532C96; $base-700: #3E256A; $base-800: #2B1C45; $base-900: #1C132A; $base-hover: #410D9B; $base-subtle: #CAB5EF;
{
"color": {
"base": {
"value": "#5010BF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F0FE",
"type": "color"
},
"100": {
"value": "#E6D8FD",
"type": "color"
},
"200": {
"value": "#CDB4F9",
"type": "color"
},
"300": {
"value": "#A981EE",
"type": "color"
},
"400": {
"value": "#8653DF",
"type": "color"
},
"500": {
"value": "#6630C5",
"type": "color"
},
"600": {
"value": "#532C96",
"type": "color"
},
"700": {
"value": "#3E256A",
"type": "color"
},
"800": {
"value": "#2B1C45",
"type": "color"
},
"900": {
"value": "#1C132A",
"type": "color"
}
}
}
}