#501D63 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #501D63 works with other colors. Named schemes with #501D63 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #501D63 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #501D63 at work across the surfaces designers actually ship.
:root {
--color-base: #501D63;
--color-base-rgb: 80 29 99;
--color-base-oklch: oklch(34.2% 0.124 315.5);
--color-50: #FAF3FC;
--color-100: #F0DFF6;
--color-200: #E1C0ED;
--color-300: #C894DB;
--color-400: #AE6BC7;
--color-500: #914AAB;
--color-600: #713F83;
--color-700: #52315E;
--color-800: #37233E;
--color-900: #221726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#FAF3FC',
100: '#F0DFF6',
200: '#E1C0ED',
300: '#C894DB',
400: '#AE6BC7',
500: '#914AAB',
600: '#713F83',
700: '#52315E',
800: '#37233E',
900: '#221726',
},
}
$base: #501D63; $base-ink: #FFFFFF; $base-50: #FAF3FC; $base-100: #F0DFF6; $base-200: #E1C0ED; $base-300: #C894DB; $base-400: #AE6BC7; $base-500: #914AAB; $base-600: #713F83; $base-700: #52315E; $base-800: #37233E; $base-900: #221726; $base-hover: #40174F; $base-subtle: #D1AEDE;
{
"color": {
"base": {
"value": "#501D63",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FC",
"type": "color"
},
"100": {
"value": "#F0DFF6",
"type": "color"
},
"200": {
"value": "#E1C0ED",
"type": "color"
},
"300": {
"value": "#C894DB",
"type": "color"
},
"400": {
"value": "#AE6BC7",
"type": "color"
},
"500": {
"value": "#914AAB",
"type": "color"
},
"600": {
"value": "#713F83",
"type": "color"
},
"700": {
"value": "#52315E",
"type": "color"
},
"800": {
"value": "#37233E",
"type": "color"
},
"900": {
"value": "#221726",
"type": "color"
}
}
}
}