Nearest named color: Grape
#501FB2
#501FB2
Nearest named
Grape
Family
Purple
Lightness
41.5%
Chroma
0.208
Hue angle
288.8°
Temperature
Cool
Contrast on white
9.63:1 · AAA
Contrast on black
1.93:1 · Fail
Web-safe
#663399
CSS oklch()
41% 0.21 289

#501FB2 is a deep, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #501FB2

Not just a swatch — here's how #501FB2 works with other colors. Named schemes with #501FB2 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Berry & Cream Lead · 5 colors

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #501FB2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 24/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 20/100
Very low
Clean and current — no dusty, aged cast.
Luxury 57/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 80/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 71/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #501FB2

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.6:1. Use
Subtle surface Use #DCD2F0 for cards and hover fills. Tint 80
Avoid beside #811FB2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #501FB2 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #501FB2;
  --color-base-rgb: 80 31 178;
  --color-base-oklch: oklch(41.5% 0.208 288.8);
  --color-50: #F5F1FD;
  --color-100: #E6DBFA;
  --color-200: #CDBAF3;
  --color-300: #A98AE5;
  --color-400: #865FD3;
  --color-500: #663DB8;
  --color-600: #52358C;
  --color-700: #3E2B64;
  --color-800: #2B2041;
  --color-900: #1B1528;
  --color-on-base: #FFFFFF;
}