Nearest named color: Cerulean
#523DBD
#523DBD
Nearest named
Cerulean
Family
Blue
Lightness
46.4%
Chroma
0.191
Hue angle
283.6°
Temperature
Cool
Contrast on white
7.61:1 · AAA
Contrast on black
2.44:1 · Fail
Web-safe
#6633CC
CSS oklch()
46% 0.19 284

#523DBD is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #523DBD

Not just a swatch — here's how #523DBD works with other colors. Named schemes with #523DBD in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Cerulean is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cerulean.

Berry & Cream Lead · 5 colors

Cerulean sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cerulean is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerulean carrying the quiet middle.

Coastal Morning Lead · 5 colors

Cerulean opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Cerulean glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #523DBD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 55/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 74/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 84/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 72/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #523DBD

For UI
For branding
For interior
For fashion
People also use #523DBD with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.6:1. Use
Subtle surface Use #DFDBEF for cards and hover fills. Tint 80
Avoid beside #7D3DBD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #523DBD at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #523DBD;
  --color-base-rgb: 82 61 189;
  --color-base-oklch: oklch(46.4% 0.191 283.6);
  --color-50: #F4F3FC;
  --color-100: #E3E0F6;
  --color-200: #C8C1EB;
  --color-300: #A297D9;
  --color-400: #7D6FC3;
  --color-500: #5C4EA7;
  --color-600: #4C4181;
  --color-700: #3A335C;
  --color-800: #28243D;
  --color-900: #1A1826;
  --color-on-base: #FFFFFF;
}