What color is #540244?

#540244 is a very dark, vivid magenta. In RGB it is rgb(84, 2, 68), and in HSL hsl(312, 95%, 17%).

Is #540244 accessible as text?

On white, #540244 has a contrast ratio of 14.29:1 (passes WCAG AA for body text); on black it is 1.47:1 (fails). For text placed on #540244, use white for the best readability.

What is the closest Tailwind color to #540244?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #540244?

#540244 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #025513. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #540244 below.

Is #540244 good for buttons?

#540244 works well for buttons and highlights, but use white text on #540244 — black text only reaches 1.47:1, below the 4.5:1 needed for normal-size labels.

Is #540244 the same as CSS indigo?

No — #540244 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#540244 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #540244

Not just a swatch — here's how #540244 works with other colors. Named schemes with #540244 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #540244 Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #540244 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #540244 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #2D0013

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #540244 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #540244 Secondary #654A5C Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #540244 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 50/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 41/100

Moderate

Workable accent with care around contrast.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #540244

For UI

For branding

For interior

For fashion

People also use #540244 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.3:1. Use

Subtle surface Use #F2B8E6 for cards and hover fills. Tint 80

Avoid beside #550229 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #540244 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #540244;
  --color-base-rgb: 84 2 68;
  --color-base-oklch: oklch(30.4% 0.130 338.6);
  --color-50: #FEF0FC;
  --color-100: #FDD8F6;
  --color-200: #FCB1ED;
  --color-300: #F57ADC;
  --color-400: #E84AC8;
  --color-500: #CE27AD;
  --color-600: #9C2684;
  --color-700: #6E215E;
  --color-800: #471A3E;
  --color-900: #2B1226;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0FC',
    100: '#FDD8F6',
    200: '#FCB1ED',
    300: '#F57ADC',
    400: '#E84AC8',
    500: '#CE27AD',
    600: '#9C2684',
    700: '#6E215E',
    800: '#471A3E',
    900: '#2B1226',
  },
}

$base: #540244;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F6;
$base-200: #FCB1ED;
$base-300: #F57ADC;
$base-400: #E84AC8;
$base-500: #CE27AD;
$base-600: #9C2684;
$base-700: #6E215E;
$base-800: #471A3E;
$base-900: #2B1226;
$base-hover: #440236;
$base-subtle: #ED92DB;

{
    "color": {
        "base": {
            "value": "#540244",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F6",
                "type": "color"
            },
            "200": {
                "value": "#FCB1ED",
                "type": "color"
            },
            "300": {
                "value": "#F57ADC",
                "type": "color"
            },
            "400": {
                "value": "#E84AC8",
                "type": "color"
            },
            "500": {
                "value": "#CE27AD",
                "type": "color"
            },
            "600": {
                "value": "#9C2684",
                "type": "color"
            },
            "700": {
                "value": "#6E215E",
                "type": "color"
            },
            "800": {
                "value": "#471A3E",
                "type": "color"
            },
            "900": {
                "value": "#2B1226",
                "type": "color"
            }
        }
    }
}

Palettes built on #540244

Color Lab

Pairs with #540244

UI roles & guardrails

In real applications

Scales

Every model

Export