What color is #540248?

#540248 is a very dark, vivid purple. In RGB it is rgb(84, 2, 72), and in HSL hsl(309, 95%, 17%).

Is #540248 accessible as text?

On white, #540248 has a contrast ratio of 14.20:1 (passes WCAG AA for body text); on black it is 1.48:1 (fails). For text placed on #540248, use white for the best readability.

What is the closest Tailwind color to #540248?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #540248?

#540248 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #02550F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #540248 below.

Is #540248 good for buttons?

#540248 works well for buttons and highlights, but use white text on #540248 — black text only reaches 1.48:1, below the 4.5:1 needed for normal-size labels.

Is #540248 the same as CSS indigo?

No — #540248 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#540248 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #540248

Not just a swatch — here's how #540248 works with other colors. Named schemes with #540248 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #540248 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #540248 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #540248 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #2E0016

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #540248 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #540248 Secondary #654B5E Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #540248 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 51/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 42/100

Moderate

Workable accent with care around contrast.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #540248

For UI

For branding

For interior

For fashion

People also use #540248 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.2:1. Use

Subtle surface Use #F2B8E9 for cards and hover fills. Tint 80

Avoid beside #55022D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #540248 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #540248;
  --color-base-rgb: 84 2 72;
  --color-base-oklch: oklch(30.6% 0.133 335.9);
  --color-50: #FEF0FC;
  --color-100: #FDD8F8;
  --color-200: #FCB1F0;
  --color-300: #F57AE3;
  --color-400: #E84AD0;
  --color-500: #CE27B5;
  --color-600: #9C268A;
  --color-700: #6E2162;
  --color-800: #471A40;
  --color-900: #2B1228;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0FC',
    100: '#FDD8F8',
    200: '#FCB1F0',
    300: '#F57AE3',
    400: '#E84AD0',
    500: '#CE27B5',
    600: '#9C268A',
    700: '#6E2162',
    800: '#471A40',
    900: '#2B1228',
  },
}

$base: #540248;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F8;
$base-200: #FCB1F0;
$base-300: #F57AE3;
$base-400: #E84AD0;
$base-500: #CE27B5;
$base-600: #9C268A;
$base-700: #6E2162;
$base-800: #471A40;
$base-900: #2B1228;
$base-hover: #44023A;
$base-subtle: #ED92E0;

{
    "color": {
        "base": {
            "value": "#540248",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F8",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F0",
                "type": "color"
            },
            "300": {
                "value": "#F57AE3",
                "type": "color"
            },
            "400": {
                "value": "#E84AD0",
                "type": "color"
            },
            "500": {
                "value": "#CE27B5",
                "type": "color"
            },
            "600": {
                "value": "#9C268A",
                "type": "color"
            },
            "700": {
                "value": "#6E2162",
                "type": "color"
            },
            "800": {
                "value": "#471A40",
                "type": "color"
            },
            "900": {
                "value": "#2B1228",
                "type": "color"
            }
        }
    }
}

Palettes built on #540248

Color Lab

Pairs with #540248

UI roles & guardrails

In real applications

Scales

Every model

Export