What color is #540918?

#540918 is a dark, vivid red. In RGB it is rgb(84, 9, 24), and in HSL hsl(348, 81%, 18%).

Is #540918 accessible as text?

On white, #540918 has a contrast ratio of 14.69:1 (passes WCAG AA for body text); on black it is 1.43:1 (fails). For text placed on #540918, use white for the best readability.

What is the closest Tailwind color to #540918?

The nearest Tailwind CSS token is rose-950 (#4D0218).

What colors go well with #540918?

#540918 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #095344. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #540918 below.

Is #540918 good for buttons?

#540918 works well for buttons and highlights, but use white text on #540918 — black text only reaches 1.43:1, below the 4.5:1 needed for normal-size labels.

Is #540918 the same as CSS maroon?

No — #540918 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#540918 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #540918

Not just a swatch — here's how #540918 works with other colors. Named schemes with #540918 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #540918 Secondary #B86228 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #540918 Anchor #141210 Accent #D29D4E Secondary #322525 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #540918 Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #540918 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #280000

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #540918 Secondary #634849 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

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Color Lab

How #540918 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 71/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 35/100

Low

Workable accent with care around contrast.

Surface fit 34/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #540918

For UI

For branding

For interior

For fashion

People also use #540918 with

Byzantium Bistre Brunswick Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.7:1. Use

Subtle surface Use #EEBDC7 for cards and hover fills. Tint 80

Avoid beside #531309 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #540918 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #540918;
  --color-base-rgb: 84 9 24;
  --color-base-oklch: oklch(29.1% 0.105 16.8);
  --color-50: #FEF1F3;
  --color-100: #FCD9E0;
  --color-200: #F7B5C2;
  --color-300: #EC8398;
  --color-400: #DC5671;
  --color-500: #C23350;
  --color-600: #932E43;
  --color-700: #682734;
  --color-800: #441D25;
  --color-900: #2A1418;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF1F3',
    100: '#FCD9E0',
    200: '#F7B5C2',
    300: '#EC8398',
    400: '#DC5671',
    500: '#C23350',
    600: '#932E43',
    700: '#682734',
    800: '#441D25',
    900: '#2A1418',
  },
}

$base: #540918;
$base-ink: #FFFFFF;
$base-50: #FEF1F3;
$base-100: #FCD9E0;
$base-200: #F7B5C2;
$base-300: #EC8398;
$base-400: #DC5671;
$base-500: #C23350;
$base-600: #932E43;
$base-700: #682734;
$base-800: #441D25;
$base-900: #2A1418;
$base-hover: #420713;
$base-subtle: #E79AA9;

{
    "color": {
        "base": {
            "value": "#540918",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F3",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E0",
                "type": "color"
            },
            "200": {
                "value": "#F7B5C2",
                "type": "color"
            },
            "300": {
                "value": "#EC8398",
                "type": "color"
            },
            "400": {
                "value": "#DC5671",
                "type": "color"
            },
            "500": {
                "value": "#C23350",
                "type": "color"
            },
            "600": {
                "value": "#932E43",
                "type": "color"
            },
            "700": {
                "value": "#682734",
                "type": "color"
            },
            "800": {
                "value": "#441D25",
                "type": "color"
            },
            "900": {
                "value": "#2A1418",
                "type": "color"
            }
        }
    }
}

Palettes built on #540918

Color Lab

Pairs with #540918

UI roles & guardrails

In real applications

Scales

Every model

Export