What color is #540A44?

#540A44 is a dark, vivid magenta. In RGB it is rgb(84, 10, 68), and in HSL hsl(313, 79%, 18%).

Is #540A44 accessible as text?

On white, #540A44 has a contrast ratio of 13.96:1 (passes WCAG AA for body text); on black it is 1.50:1 (fails). For text placed on #540A44, use white for the best readability.

What is the closest Tailwind color to #540A44?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #540A44?

#540A44 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A5219. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #540A44 below.

Is #540A44 good for buttons?

#540A44 works well for buttons and highlights, but use white text on #540A44 — black text only reaches 1.50:1, below the 4.5:1 needed for normal-size labels.

Is #540A44 the same as CSS indigo?

No — #540A44 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#540A44 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #540A44

Not just a swatch — here's how #540A44 works with other colors. Named schemes with #540A44 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #540A44 Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #540A44 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #540A44 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #2E0014

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #540A44 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #540A44 Secondary #654C5D Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #540A44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #540A44

For UI

For branding

For interior

For fashion

People also use #540A44 with

Indigo Oxblood Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.0:1. Use

Subtle surface Use #EDBDE3 for cards and hover fills. Tint 80

Avoid beside #520A2A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #540A44 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #540A44;
  --color-base-rgb: 84 10 68;
  --color-base-oklch: oklch(30.9% 0.122 339.0);
  --color-50: #FEF1FB;
  --color-100: #FCDAF4;
  --color-200: #F6B6E8;
  --color-300: #EB85D4;
  --color-400: #DA58BE;
  --color-500: #C035A2;
  --color-600: #92307D;
  --color-700: #672859;
  --color-800: #431D3B;
  --color-900: #291425;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1FB',
    100: '#FCDAF4',
    200: '#F6B6E8',
    300: '#EB85D4',
    400: '#DA58BE',
    500: '#C035A2',
    600: '#92307D',
    700: '#672859',
    800: '#431D3B',
    900: '#291425',
  },
}

$base: #540A44;
$base-ink: #FFFFFF;
$base-50: #FEF1FB;
$base-100: #FCDAF4;
$base-200: #F6B6E8;
$base-300: #EB85D4;
$base-400: #DA58BE;
$base-500: #C035A2;
$base-600: #92307D;
$base-700: #672859;
$base-800: #431D3B;
$base-900: #291425;
$base-hover: #420835;
$base-subtle: #E69BD6;

{
    "color": {
        "base": {
            "value": "#540A44",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FB",
                "type": "color"
            },
            "100": {
                "value": "#FCDAF4",
                "type": "color"
            },
            "200": {
                "value": "#F6B6E8",
                "type": "color"
            },
            "300": {
                "value": "#EB85D4",
                "type": "color"
            },
            "400": {
                "value": "#DA58BE",
                "type": "color"
            },
            "500": {
                "value": "#C035A2",
                "type": "color"
            },
            "600": {
                "value": "#92307D",
                "type": "color"
            },
            "700": {
                "value": "#672859",
                "type": "color"
            },
            "800": {
                "value": "#431D3B",
                "type": "color"
            },
            "900": {
                "value": "#291425",
                "type": "color"
            }
        }
    }
}

Palettes built on #540A44

Color Lab

Pairs with #540A44

UI roles & guardrails

In real applications

Scales

Every model

Export