#540A76 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #540A76 works with other colors. Named schemes with #540A76 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #540A76 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #540A76 at work across the surfaces designers actually ship.
:root {
--color-base: #540A76;
--color-base-rgb: 84 10 118;
--color-base-oklch: oklch(34.6% 0.164 310.9);
--color-50: #FAF0FE;
--color-100: #F1D8FD;
--color-200: #E3B4F8;
--color-300: #CB81EE;
--color-400: #B253DF;
--color-500: #9630C4;
--color-600: #742D95;
--color-700: #542569;
--color-800: #381C45;
--color-900: #23132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#FAF0FE',
100: '#F1D8FD',
200: '#E3B4F8',
300: '#CB81EE',
400: '#B253DF',
500: '#9630C4',
600: '#742D95',
700: '#542569',
800: '#381C45',
900: '#23132A',
},
}
$base: #540A76; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F1D8FD; $base-200: #E3B4F8; $base-300: #CB81EE; $base-400: #B253DF; $base-500: #9630C4; $base-600: #742D95; $base-700: #542569; $base-800: #381C45; $base-900: #23132A; $base-hover: #43085E; $base-subtle: #D3A1EA;
{
"color": {
"base": {
"value": "#540A76",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F1D8FD",
"type": "color"
},
"200": {
"value": "#E3B4F8",
"type": "color"
},
"300": {
"value": "#CB81EE",
"type": "color"
},
"400": {
"value": "#B253DF",
"type": "color"
},
"500": {
"value": "#9630C4",
"type": "color"
},
"600": {
"value": "#742D95",
"type": "color"
},
"700": {
"value": "#542569",
"type": "color"
},
"800": {
"value": "#381C45",
"type": "color"
},
"900": {
"value": "#23132A",
"type": "color"
}
}
}
}