What color is #540B31?

#540B31 is a dark, vivid pink. In RGB it is rgb(84, 11, 49), and in HSL hsl(329, 77%, 19%).

Is #540B31 accessible as text?

On white, #540B31 has a contrast ratio of 14.29:1 (passes WCAG AA for body text); on black it is 1.47:1 (fails). For text placed on #540B31, use white for the best readability.

What is the closest Tailwind color to #540B31?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #540B31?

#540B31 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0B562F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #540B31 below.

Is #540B31 good for buttons?

#540B31 works well for buttons and highlights, but use white text on #540B31 — black text only reaches 1.47:1, below the 4.5:1 needed for normal-size labels.

Is #540B31 the same as CSS maroon?

No — #540B31 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#540B31 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #540B31

Not just a swatch — here's how #540B31 works with other colors. Named schemes with #540B31 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #540B31 Anchor #141210 Accent #D49C50 Secondary #312529 Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #540B31 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #540B31 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #2B0008

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #540B31 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #540B31 Secondary #644A54 Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #540B31 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 23/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 39/100

Low

Workable accent with care around contrast.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #540B31

For UI

For branding

For interior

For fashion

People also use #540B31 with

Purple Rosewood Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.3:1. Use

Subtle surface Use #EDBFD6 for cards and hover fills. Tint 80

Avoid beside #560B19 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #540B31 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #540B31;
  --color-base-rgb: 84 11 49;
  --color-base-oklch: oklch(30.1% 0.109 354.7);
  --color-50: #FEF1F8;
  --color-100: #FBDAEB;
  --color-200: #F5B7D7;
  --color-300: #E986B9;
  --color-400: #D9599B;
  --color-500: #BE377D;
  --color-600: #913162;
  --color-700: #662848;
  --color-800: #431E31;
  --color-900: #29141F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1F8',
    100: '#FBDAEB',
    200: '#F5B7D7',
    300: '#E986B9',
    400: '#D9599B',
    500: '#BE377D',
    600: '#913162',
    700: '#662848',
    800: '#431E31',
    900: '#29141F',
  },
}

$base: #540B31;
$base-ink: #FFFFFF;
$base-50: #FEF1F8;
$base-100: #FBDAEB;
$base-200: #F5B7D7;
$base-300: #E986B9;
$base-400: #D9599B;
$base-500: #BE377D;
$base-600: #913162;
$base-700: #662848;
$base-800: #431E31;
$base-900: #29141F;
$base-hover: #450928;
$base-subtle: #E59DC2;

{
    "color": {
        "base": {
            "value": "#540B31",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F8",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEB",
                "type": "color"
            },
            "200": {
                "value": "#F5B7D7",
                "type": "color"
            },
            "300": {
                "value": "#E986B9",
                "type": "color"
            },
            "400": {
                "value": "#D9599B",
                "type": "color"
            },
            "500": {
                "value": "#BE377D",
                "type": "color"
            },
            "600": {
                "value": "#913162",
                "type": "color"
            },
            "700": {
                "value": "#662848",
                "type": "color"
            },
            "800": {
                "value": "#431E31",
                "type": "color"
            },
            "900": {
                "value": "#29141F",
                "type": "color"
            }
        }
    }
}