#544EFD is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #544EFD works with other colors. Named schemes with #544EFD in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #544EFD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #544EFD at work across the surfaces designers actually ship.
:root {
--color-base: #544EFD;
--color-base-rgb: 84 78 253;
--color-base-oklch: oklch(54.7% 0.249 275.8);
--color-50: #F1F0FE;
--color-100: #D9D8FD;
--color-200: #B3B1FC;
--color-300: #7D78F7;
--color-400: #4D48EA;
--color-500: #2A24D1;
--color-600: #28249E;
--color-700: #22206F;
--color-800: #1A1948;
--color-900: #12112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F1F0FE',
100: '#D9D8FD',
200: '#B3B1FC',
300: '#7D78F7',
400: '#4D48EA',
500: '#2A24D1',
600: '#28249E',
700: '#22206F',
800: '#1A1948',
900: '#12112C',
},
}
$base: #544EFD; $base-ink: #FFFFFF; $base-50: #F1F0FE; $base-100: #D9D8FD; $base-200: #B3B1FC; $base-300: #7D78F7; $base-400: #4D48EA; $base-500: #2A24D1; $base-600: #28249E; $base-700: #22206F; $base-800: #1A1948; $base-900: #12112C; $base-hover: #150DFD; $base-subtle: #D2D0F8;
{
"color": {
"base": {
"value": "#544EFD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F1F0FE",
"type": "color"
},
"100": {
"value": "#D9D8FD",
"type": "color"
},
"200": {
"value": "#B3B1FC",
"type": "color"
},
"300": {
"value": "#7D78F7",
"type": "color"
},
"400": {
"value": "#4D48EA",
"type": "color"
},
"500": {
"value": "#2A24D1",
"type": "color"
},
"600": {
"value": "#28249E",
"type": "color"
},
"700": {
"value": "#22206F",
"type": "color"
},
"800": {
"value": "#1A1948",
"type": "color"
},
"900": {
"value": "#12112C",
"type": "color"
}
}
}
}