#550367 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #550367 works with other colors. Named schemes with #550367 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #550367 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #550367 at work across the surfaces designers actually ship.
:root {
--color-base: #550367;
--color-base-rgb: 85 3 103;
--color-base-oklch: oklch(33.1% 0.157 318.7);
--color-50: #FCF0FE;
--color-100: #F6D8FD;
--color-200: #EEB1FC;
--color-300: #DE7BF4;
--color-400: #CA4BE7;
--color-500: #AF28CD;
--color-600: #86269B;
--color-700: #5F216D;
--color-800: #3F1A47;
--color-900: #27122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#FCF0FE',
100: '#F6D8FD',
200: '#EEB1FC',
300: '#DE7BF4',
400: '#CA4BE7',
500: '#AF28CD',
600: '#86269B',
700: '#5F216D',
800: '#3F1A47',
900: '#27122B',
},
}
$base: #550367; $base-ink: #FFFFFF; $base-50: #FCF0FE; $base-100: #F6D8FD; $base-200: #EEB1FC; $base-300: #DE7BF4; $base-400: #CA4BE7; $base-500: #AF28CD; $base-600: #86269B; $base-700: #5F216D; $base-800: #3F1A47; $base-900: #27122B; $base-hover: #440353; $base-subtle: #DE97EE;
{
"color": {
"base": {
"value": "#550367",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF0FE",
"type": "color"
},
"100": {
"value": "#F6D8FD",
"type": "color"
},
"200": {
"value": "#EEB1FC",
"type": "color"
},
"300": {
"value": "#DE7BF4",
"type": "color"
},
"400": {
"value": "#CA4BE7",
"type": "color"
},
"500": {
"value": "#AF28CD",
"type": "color"
},
"600": {
"value": "#86269B",
"type": "color"
},
"700": {
"value": "#5F216D",
"type": "color"
},
"800": {
"value": "#3F1A47",
"type": "color"
},
"900": {
"value": "#27122B",
"type": "color"
}
}
}
}