Nearest named color: Indigo
#550B95
#550B95
Nearest named
Indigo
Family
Purple
Lightness
37.7%
Chroma
0.192
Hue angle
300.2°
Temperature
Neutral-leaning
Contrast on white
11.24:1 · AAA
Contrast on black
1.65:1 · Fail
Web-safe
#660099
CSS oklch()
38% 0.19 300

#550B95 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #550B95

Not just a swatch — here's how #550B95 works with other colors. Named schemes with #550B95 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Build a working theme in the generator →

Color Lab

How #550B95 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 25/100
Low
Firm and assertive — carries weight and contrast.
Depth 66/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 62/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 74/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 60/100
Moderate
Workable accent with care around contrast.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #550B95

For UI
For branding
For interior
For fashion
People also use #550B95 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.2:1. Use
Subtle surface Use #DDC6F2 for cards and hover fills. Tint 80
Avoid beside #810B93 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #550B95 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #550B95;
  --color-base-rgb: 85 11 149;
  --color-base-oklch: oklch(37.7% 0.192 300.2);
  --color-50: #F8F0FE;
  --color-100: #ECD8FD;
  --color-200: #D9B3F9;
  --color-300: #BB80EF;
  --color-400: #9E52E0;
  --color-500: #7F2FC6;
  --color-600: #642B96;
  --color-700: #4A256A;
  --color-800: #321C45;
  --color-900: #1F132A;
  --color-on-base: #FFFFFF;
}