#550CA8 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #550CA8 works with other colors. Named schemes with #550CA8 in its natural role, and a note on why the supporting colors balance it.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Indigo.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #550CA8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #550CA8 at work across the surfaces designers actually ship.
:root {
--color-base: #550CA8;
--color-base-rgb: 85 12 168;
--color-base-oklch: oklch(39.7% 0.210 294.8);
--color-50: #F7F0FE;
--color-100: #E9D8FD;
--color-200: #D4B3FA;
--color-300: #B47FF0;
--color-400: #9451E1;
--color-500: #752EC7;
--color-600: #5D2B97;
--color-700: #45246B;
--color-800: #2F1C45;
--color-900: #1E132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F7F0FE',
100: '#E9D8FD',
200: '#D4B3FA',
300: '#B47FF0',
400: '#9451E1',
500: '#752EC7',
600: '#5D2B97',
700: '#45246B',
800: '#2F1C45',
900: '#1E132A',
},
}
$base: #550CA8; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #E9D8FD; $base-200: #D4B3FA; $base-300: #B47FF0; $base-400: #9451E1; $base-500: #752EC7; $base-600: #5D2B97; $base-700: #45246B; $base-800: #2F1C45; $base-900: #1E132A; $base-hover: #430986; $base-subtle: #CBACEE;
{
"color": {
"base": {
"value": "#550CA8",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#E9D8FD",
"type": "color"
},
"200": {
"value": "#D4B3FA",
"type": "color"
},
"300": {
"value": "#B47FF0",
"type": "color"
},
"400": {
"value": "#9451E1",
"type": "color"
},
"500": {
"value": "#752EC7",
"type": "color"
},
"600": {
"value": "#5D2B97",
"type": "color"
},
"700": {
"value": "#45246B",
"type": "color"
},
"800": {
"value": "#2F1C45",
"type": "color"
},
"900": {
"value": "#1E132A",
"type": "color"
}
}
}
}