#583F73 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #583F73 works with other colors. Named schemes with #583F73 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #583F73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #583F73 at work across the surfaces designers actually ship.
:root {
--color-base: #583F73;
--color-base-rgb: 88 63 115;
--color-base-oklch: oklch(41.9% 0.088 305.1);
--color-50: #F7F5FA;
--color-100: #EAE4F1;
--color-200: #D6CAE2;
--color-300: #B7A5CA;
--color-400: #9881B1;
--color-500: #7A6194;
--color-600: #604F73;
--color-700: #473C53;
--color-800: #302937;
--color-900: #1E1B23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F7F5FA',
100: '#EAE4F1',
200: '#D6CAE2',
300: '#B7A5CA',
400: '#9881B1',
500: '#7A6194',
600: '#604F73',
700: '#473C53',
800: '#302937',
900: '#1E1B23',
},
}
$base: #583F73; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EAE4F1; $base-200: #D6CAE2; $base-300: #B7A5CA; $base-400: #9881B1; $base-500: #7A6194; $base-600: #604F73; $base-700: #473C53; $base-800: #302937; $base-900: #1E1B23; $base-hover: #47335C; $base-subtle: #CDC2D8;
{
"color": {
"base": {
"value": "#583F73",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EAE4F1",
"type": "color"
},
"200": {
"value": "#D6CAE2",
"type": "color"
},
"300": {
"value": "#B7A5CA",
"type": "color"
},
"400": {
"value": "#9881B1",
"type": "color"
},
"500": {
"value": "#7A6194",
"type": "color"
},
"600": {
"value": "#604F73",
"type": "color"
},
"700": {
"value": "#473C53",
"type": "color"
},
"800": {
"value": "#302937",
"type": "color"
},
"900": {
"value": "#1E1B23",
"type": "color"
}
}
}
}