#590366 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #590366 works with other colors. Named schemes with #590366 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #590366 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #590366 at work across the surfaces designers actually ship.
:root {
--color-base: #590366;
--color-base-rgb: 89 3 102;
--color-base-oklch: oklch(33.7% 0.157 321.4);
--color-50: #FDF0FE;
--color-100: #F8D8FD;
--color-200: #F2B1FC;
--color-300: #E47BF4;
--color-400: #D24BE7;
--color-500: #B728CD;
--color-600: #8C269B;
--color-700: #63216D;
--color-800: #411A47;
--color-900: #28122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#FDF0FE',
100: '#F8D8FD',
200: '#F2B1FC',
300: '#E47BF4',
400: '#D24BE7',
500: '#B728CD',
600: '#8C269B',
700: '#63216D',
800: '#411A47',
900: '#28122B',
},
}
$base: #590366; $base-ink: #FFFFFF; $base-50: #FDF0FE; $base-100: #F8D8FD; $base-200: #F2B1FC; $base-300: #E47BF4; $base-400: #D24BE7; $base-500: #B728CD; $base-600: #8C269B; $base-700: #63216D; $base-800: #411A47; $base-900: #28122B; $base-hover: #480353; $base-subtle: #E297EE;
{
"color": {
"base": {
"value": "#590366",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F8D8FD",
"type": "color"
},
"200": {
"value": "#F2B1FC",
"type": "color"
},
"300": {
"value": "#E47BF4",
"type": "color"
},
"400": {
"value": "#D24BE7",
"type": "color"
},
"500": {
"value": "#B728CD",
"type": "color"
},
"600": {
"value": "#8C269B",
"type": "color"
},
"700": {
"value": "#63216D",
"type": "color"
},
"800": {
"value": "#411A47",
"type": "color"
},
"900": {
"value": "#28122B",
"type": "color"
}
}
}
}