Nearest named color: Indigo
#590A81
#590A81
Nearest named
Indigo
Family
Purple
Lightness
36.3%
Chroma
0.176
Hue angle
309.3°
Temperature
Neutral-leaning
Contrast on white
11.76:1 · AAA
Contrast on black
1.58:1 · Fail
Web-safe
#660099
CSS oklch()
36% 0.18 309

#590A81 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #590A81

Not just a swatch — here's how #590A81 works with other colors. Named schemes with #590A81 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #590A81 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 67/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 29/100
Low
A faint retro warmth without tipping into sepia.
Luxury 64/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 68/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 59/100
Moderate
Workable accent with care around contrast.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #590A81

For UI
For branding
For interior
For fashion
People also use #590A81 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.8:1. Use
Subtle surface Use #E1C3F1 for cards and hover fills. Tint 80
Avoid beside #800A80 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #590A81 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #590A81;
  --color-base-rgb: 89 10 129;
  --color-base-oklch: oklch(36.3% 0.176 309.3);
  --color-50: #FAF0FE;
  --color-100: #F1D8FD;
  --color-200: #E2B3F9;
  --color-300: #CA80EF;
  --color-400: #B152E0;
  --color-500: #942FC6;
  --color-600: #732B96;
  --color-700: #53256A;
  --color-800: #371C45;
  --color-900: #22132A;
  --color-on-base: #FFFFFF;
}