#590A81 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #590A81 works with other colors. Named schemes with #590A81 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #590A81 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #590A81 at work across the surfaces designers actually ship.
:root {
--color-base: #590A81;
--color-base-rgb: 89 10 129;
--color-base-oklch: oklch(36.3% 0.176 309.3);
--color-50: #FAF0FE;
--color-100: #F1D8FD;
--color-200: #E2B3F9;
--color-300: #CA80EF;
--color-400: #B152E0;
--color-500: #942FC6;
--color-600: #732B96;
--color-700: #53256A;
--color-800: #371C45;
--color-900: #22132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#FAF0FE',
100: '#F1D8FD',
200: '#E2B3F9',
300: '#CA80EF',
400: '#B152E0',
500: '#942FC6',
600: '#732B96',
700: '#53256A',
800: '#371C45',
900: '#22132A',
},
}
$base: #590A81; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F1D8FD; $base-200: #E2B3F9; $base-300: #CA80EF; $base-400: #B152E0; $base-500: #942FC6; $base-600: #732B96; $base-700: #53256A; $base-800: #371C45; $base-900: #22132A; $base-hover: #470866; $base-subtle: #D3A3EC;
{
"color": {
"base": {
"value": "#590A81",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F1D8FD",
"type": "color"
},
"200": {
"value": "#E2B3F9",
"type": "color"
},
"300": {
"value": "#CA80EF",
"type": "color"
},
"400": {
"value": "#B152E0",
"type": "color"
},
"500": {
"value": "#942FC6",
"type": "color"
},
"600": {
"value": "#732B96",
"type": "color"
},
"700": {
"value": "#53256A",
"type": "color"
},
"800": {
"value": "#371C45",
"type": "color"
},
"900": {
"value": "#22132A",
"type": "color"
}
}
}
}