Nearest named color: Tyrian Purple
#601B4D
#601B4D
Nearest named
Tyrian Purple
Family
Pink
Lightness
35.2%
Chroma
0.116
Hue angle
340.6°
Temperature
Warm
Contrast on white
11.92:1 · AAA
Contrast on black
1.56:1 · Fail
Web-safe
#663366
CSS oklch()
35% 0.12 341

#601B4D is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #601B4D

Not just a swatch — here's how #601B4D works with other colors. Named schemes with #601B4D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #601B4D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 8/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 52/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 70/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 45/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 56/100
Moderate
Workable accent with care around contrast.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #601B4D

For UI
For branding
For interior
For fashion
People also use #601B4D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.9:1. Use
Subtle surface Use #E8C9DF for cards and hover fills. Tint 80
Avoid beside #5F1B35 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #601B4D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #601B4D;
  --color-base-rgb: 96 27 77;
  --color-base-oklch: oklch(35.2% 0.116 340.6);
  --color-50: #FCF3F9;
  --color-100: #F7DFF0;
  --color-200: #EDBFE0;
  --color-300: #DC93C7;
  --color-400: #C76BAD;
  --color-500: #AC4990;
  --color-600: #843E70;
  --color-700: #5E3151;
  --color-800: #3E2336;
  --color-900: #261722;
  --color-on-base: #FFFFFF;
}