Nearest named color: Eggplant
#613444
#613444
Nearest named
Eggplant
Family
Pink
Lightness
38.7%
Chroma
0.068
Hue angle
358.0°
Temperature
Warm
Contrast on white
10.08:1 · AAA
Contrast on black
1.84:1 · Fail
Web-safe
#663333
CSS oklch()
39% 0.07 358

#613444 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It reproduces cleanly in print.

Palettes built on #613444

Not just a swatch — here's how #613444 works with other colors. Named schemes with #613444 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Eggplant anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Eggplant sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Eggplant sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.

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Color Lab

How #613444 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 37/100
Low
Middle-weight — neither delicate nor heavy.
Depth 60/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 22/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 62/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 64/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 18/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 39/100
Low
Usable as a tinted surface in measured doses.
Print safety 93/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #613444

For UI
For branding
For interior
For fashion
People also use #613444 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.1:1. Use
Subtle surface Use #E3D3D8 for cards and hover fills. Tint 80
Avoid beside #603435 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #613444 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #613444;
  --color-base-rgb: 97 52 68;
  --color-base-oklch: oklch(38.7% 0.068 358.0);
  --color-50: #FAF5F7;
  --color-100: #F1E4E9;
  --color-200: #E2CAD3;
  --color-300: #CBA4B2;
  --color-400: #B28092;
  --color-500: #956072;
  --color-600: #744E5B;
  --color-700: #543B44;
  --color-800: #38292E;
  --color-900: #231B1D;
  --color-on-base: #FFFFFF;
}